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Atlas Protocol (ATP), the creators of on-chain interactive advertising products, and the BitMart Exchange, a leading global digital asset trading platform, have agreed to work together to create a new voting campaign. By the applying of Atlas SmartVoting, the whole voting event will be conducted onchain to ensure the transparency and impartiality of the result.
Recently, Atlas Protocol (ATP), the creators of on-chan interactive advertisement products, and the BitMart Exchange, a leading global digital asset trading platform, agreed to cooperate on promoting an on-chain trusted interactive voting event. The agreement marks the first time Atlas Protocol’s on-chain interactive advertising products will be implemented into a live scenario that utilizes blockchain technology.
BitMart is a globally-integrated digital asset trading platform. Users of BitMart are able to support a preferred token by voting and the winner will be listed on BitMart Exchange without any listing fee. Bitmart has successfully conducted three rounds of “Vote for Your Coin” campaign thus far. Additionally, several potential projects have received adequate support to be traded by the community on the exchange. Overall, the autonomous voting community is able to introduce new users to the exchange and generate attention for certain projects, but there are still issues on the platform related to fake users and obfuscated information.
Now, The “Vote for Your Coin – Round 4” campaign of BitMart Exchange will be carried out in cooperation with Atlas Protocol. As a third-party technology platform for this voting event, Atlas Protocol will establish an on-chain multi-party trust environment by applying Atlas SmartVoting, the new on-chain interactive product.
Users have the ability to vote for a supported project through an event page, and ATP will record the votes on the blockchain to ensure that every user’s vote is transparent, not only to BitMart but also to the project parties and user communities.
Additionally, ATP will carry out an on-chain data analysis of the voting procedure to give BitMart, other project parties, and general users a more robust understanding of the voting process.
The Atlas Protocol advertising products (Atlas Ads) has a standardized on-chain interactive template. By applying this protocol, in addition to voting event, project parties can also establish a variety of interactive activities such as questionnaires, Q&A, and video advertisements. These on-chain interactive activities can be offered to users through collaboration and integration with the exchange, digital wallets, and other media. Users also maintain the ability to access project activity information and participate in interactive activities through multiple ecological portals.
Moreover, based on the long-standing third-party compensation economy model of advertising, the Atlas Protocol advertising system also allows project parties to provide token incentives for users participating in on-chain interactions. This helps engender user engagement and promotes active participants on the platform.
Duran Liu, co-founder of Atlas Protocol stated that compared with current untargeted airdrop marketing endeavors, ATP aims to define on-chain interactive marketing media landscape. The target sorting algorithm of ATP measures the value of user interaction behavior in order to conduct precise and intelligent airdrops（Atlas Smartdrop） to target users and track interactive marketing effects. On-chain data analysis makes it possible to analyze user behaviors and obtain accurate marketing information while straying away from user offline data in order to protect privacy.
Cooperation with BitMart is the first time ATP engaging in endeavors related to on-chain interactive advertising. Overall, it will provide an on-chain native advertising solution to the ecosystem. This will help eliminate information asymmetry in the industry and will also provide further viability to the business model surrounding blockchain-based interactive advertising. The new form of interactive advertising spearheaded by ATP will broaden the boundaries of the blockchain world and attract more users.
Atlas Protocol has successfully developed on-chain interactive advertising products that are based off of technical research and insights. Now, a number of ecosystem partners and on-chain interactive advertising SDK integrators are joining the Atlas Protocol blockchain Interactive Advertising Traffic Alliance.
In the future, more diversified projects will join the Alliance, which will foster a new generation of dynamic and rich interactive advertising campaigns. Overall, a benign and open ecosystem will be created that benefits the blockchain world and cultivates a community of ‘multi-party mutual benefit.’
The BitMart Exchange is a premier global digital asset trading platform in the digital currency market. It is currently ranked as one of the top 20 cryptocurrrency exchanges on CoinMarketCap, and enjoys more than 509,000 global users.
About Atlas Protocol (ATP)
Atlas Protocol (ATP) has successfully created a range of blockchain-based interactive advertising products that were developed after extensive technical research and industry insights. Atlas Protocol (ATP) chooses targeted users for marketing endeavors based on a ranking algorithm predicated on public and authorized on-chain data. This enables a wide range of marketing interactions that include elements of brand advertising and viral gaming. Atlas Protocol gives data ownership back to users in accordance with GDPR principals.