Latin American e-commerce giant Mercado Libre launches cryptocurrency Mercado in Brazil

According to The Block, Latin American e-commerce giant Mercado Libre has launched the ERC20-based cryptocurrency Mercado in Brazil. As part of its loyalty program, users can earn Mercado as a reward for making purchases on Mercado Libre. Users who own Mercado tokens can use them to buy more items on the market, or exchange them for Brazilian reals using the payment app Mercado Pago. Foresight News previously reported that Mercado Libre expanded its crypto trading capabilities across Latin America.