WisdomTree's digital currency app, WisdomTree Prime, has been launched in New York, allowing users to use digital assets such as Bitcoin and Ethereum. However, CEO Jonathan Steinberg has come under pressure from shareholders for the company's move into decentralized finance. Graham Tuckwell, the company's largest shareholder, has expressed opposition to Steinberg's initiative and called on investors to oppose his re-election. Tuckwell pointed out that Steinberg's decentralized finance initiative is a "huge distraction and a complete failure." WisdomTree has become a major traditional financial player in the crypto space since 2019, but its digital currency fund has attracted relatively small amounts of funds, only about $70 million, while other issuers have attracted billions of dollars in investment.