Google Cloud Creates Web3 Team Amid Crypto Wave

Google Cloud announced on Friday that it has formed an internal team that will build services for blockchain developers and those who run blockchain applications.

At the same time, there has been a surge in interest, activity and adoption of crypto and Web3 tools by people from traditional economic circles.

Google Cloud VP Amit Zavery reportedly told his team in an email that their goal is to make Google Cloud Platform the first choice for Web3 developers.

Google Cloud is the company's suite of cloud computing services on which all Google-related projects run.

"While the world is still in the early stages of embracing Web3, the market has shown great potential, with many customers asking us to add support for Web3 and encryption-related technologies," his email read, according to CNBC.

An in-house team focused on Web3 development shows Google's commitment to innovating in the space.

Prior to this, they also created a digital asset team in January, a result of their huge interest in NFTs.

Zavery added that Google's future growth may require a system to simplify access to blockchain data and a simplified process for blockchain-based nodes to build and run transactions.

A new job posting has allegedly popped up on Google's internal growth tool.

Still, there are those who don't think Google's focus on Web3 is worth it. Grady Booch, a well-known American software engineer, expressed disappointment on Twitter, saying it was a waste of resources.

Google isn’t the only “tech giant” with its eyes on the future of decentralized infrastructure, industry players like Meta and Amazon have also started dabbling in the space and taking an interest in Metaverse and NFTs.

The challenge for the big tech groups, however, is in the ethos of the Web3 space they are entering.

The crypto world is built on a decentralized, peer-to-peer approach that bypasses surveillance and data harvested from companies like Google.

For those who want more freedom in the digital realm, the entry of giants like Google and Meta could be a cause for concern. However, according to a CNBC interview with Zavery, Google's original plan was to help adopt innovative Web3 technologies.

"We're not trying to be directly part of the crypto wave, we're providing technology for enterprises to use and leverage the distributed nature of Web3 in their business and enterprise today," Zavery said.

Right now, Google's backend cloud services pale in comparison to those of Amazon and Microsoft. The new team will help foster growth in this area, where early proposals could include better node management and blockchain-based data software delivered through third-party applications.

This may just be the beginning of Google's footprint in the decentralized field. If Google can abandon hypercentralization, then their determination to enter the Web3 world will be firm.

Reference source: cointelegraph

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