Can the viral Notcoin become a meme coin that breaks the Ton ecosystem?

Author Alfre, LD Capital

1. TON backed by 900 million monthly active users

The Open Netwotk (TON), formerly known as Telegram Open Network, was created by the Telegram team in 2018 , after being accused by the SEC of conducting unregistered securities issuances in the ICO era, the Telegram team paid a fine to reach a settlement and abandoned the project, and the community TON Foundation continued to develop and operate it. Although it is nominally separated from Telegram, the actual connection between the two is still direct. TON has always been the only public chain officially supported by Telegram and continues to be deeply integrated with Telegram. TON will continue to benefit from Telegram’s huge user base and As a traffic portal, Telegram will build a decentralized digital ecosystem with freedom and privacy by supporting TON.

Telegram’s insistence on freedom of speech and privacy protection has attracted many users around the world. It has more than 1.3 billion registered users and nearly 900 million monthly active users (MAU). At the same time, Telegram has great advantages in acquiring Web3 users. Thanks to the relaxed atmosphere of speech and regulatory environment, almost all Web 3.0/Crypto projects operate communities on Telegram, and Telegram’s users are concentrated in Asia, Europe, South America, and the Middle East. , retail investors have obvious characteristics and have strong demand for point-to-point payments, making them an ideal group to be converted to Web3.

Recently, in addition to Telegram founder Durove telling reporters that he is considering an IPO; Durove announced the official sales channel of TON tokens on his personal channel; Telegram advertising platform will officially sell to nearly a hundred Open to all advertisers in the new country, to ensure fast and secure ad payments and withdrawals, the TON blockchain will be used exclusively, and content creators will be able to cash out their Toncoins, or reinvest them to promote and upgrade their channels . These moves will accelerate the development of the TON network and truly broaden the use cases and scenarios of blockchain.

2. The viral Notcoin

Notcoin is a free and easy-to-use Telegram game. Its main gameplay is that people earn coins by tapping the phone screen. , since its launch on January 1, 2024, its popularity has surged. Currently, the game has more than 30 million participants, with average daily activity reaching 5 million, making it the fifth-ranked channel on Telegram.

According to the TON Foundation’s statement and external interviews, Open Builders founder Sasha Plotvinov and her team are building Notcoin. Open Builders is an organization dedicated to providing financing for projects on the TON blockchain. It is tied to Tonstarter, a platform that successfully raised $1.5 million in seed funding last year specifically to support projects based on the TON blockchain. In addition, TON's official Twitter has also forwarded Notcoin-related tweets many times. Notcoin's official Twitter currently has 1.5 million fans.