Binance, the world's largest cryptocurrency exchange by trading volume, has announced a new campaign called "Crypto is better with Binance". The campaign will feature ten stories from Binance users around the world who have used crypto to improve their lives.
The stories will showcase how these selected ten people from all walks of life are using crypto to take control of their finances. For example, one story will feature a woman from Africa who used crypto to change careers. Another story will feature a man from Asia who used crypto to offset inflation.
The stories will be told through a series of short films that will give viewers a look into the personal journeys of these Binance users. The films will be released every Monday and Thursday starting on November 30, 2023.
Binance's Chief Marketing Officer, Rachel Conlan, said that the campaign is part of the company's continuous effort to spotlight the use cases that define how Binance products and services support people today. She also said that the campaign is designed to help people who are new to crypto understand the empowering nature of crypto.
The launch of the "Crypto is better with Binance" campaign comes at a time when Binance is facing scrutiny from regulators around the world and a decline in user base. The company has been accused of violating anti-money laundering and know-your-customer (KYC) regulations.
The new campaign could be seen as an attempt by Binance to regain trust with users and regulators. By showcasing stories of how people are using crypto to improve their lives, Binance is trying to show that crypto is a force for good in the world.
As part of the campaign, Binance is also running a Spot Trading Competition with a share of over $100,000 in crypto rewards. To participate in the competition, users must trade Binance Coin (BNB), Binance USD (BUSD), or Tether (USDT).
Binance reminds users that cryptocurrency prices are subject to high market risk and price volatility. Users should only invest in products that they are familiar with and where they understand the associated risks.
The "Crypto is better with Binance" campaign is a positive initiative that is highlighting the real-world benefits of crypto. The campaign could also help Binance to regain trust with users and regulators.
Regardless of Binance's underlying motives, the 'Crypto is better with Binance' campaign is a positive step towards mainstream adoption of cryptocurrencies. By telling the stories of real people who have used crypto to improve their lives, Binance is helping to dispel the myths and misconceptions that surround crypto.
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Cointelegraph