Steve Kaczynski, head of community at Starbucks, has said that the NFT market may drop significantly from its historical highs, so in the hope of attracting fans in new ways, brands and loyalty programs can still exert their value.
JinseFinanceStarbucks Korea's game-changing NFT strategy, unveiled on Jan. 16, is not just reducing single-use cups by 600,000 but also rewarding eco-friendly sippers with exclusive digital artwork, setting a new standard in sustainable coffee experiences.
JoyStarbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs, Bank of America said.
TheBlockStarbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.
decryptThe test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CoindeskPay with Crypto is a service offered by Revolut that gives users a 1% payback in cryptocurrency for purchases made using any of the almost 100 supported tokens.
FinboldStarbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
BitcoinistThe multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
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NellStarbucks announced plans to get into the NFT business, then fired a union leader the same day.
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