Warning: Tom Hanks Disputes AI Dental Plan Ad

Renowned actor Tom Hanks has taken to Instagram to caution the public about a misleading advert featuring what appears to be him, stating, "There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it."

AI Deepfakes Raise Concerns

In the realm of entertainment, the rise of artificial intelligence (AI) has introduced new challenges. Hanks, who previously acknowledged the "artistic challenge" posed by AI in the industry, is not alone in facing deepfake controversies. Various celebrities, including financial expert Martin Lewis, have fallen victim to deepfakes, often employed for scams.

Legal Measures against Deepfakes

The use of deepfakes extends beyond scams and revenge, reaching into political arenas. Former US President Donald Trump and current Ukrainian leader Volodymyr Zelensky have been targeted. To counteract the misinformation threat, Google has mandated disclosure for political adverts created with AI.

AI Impact on Entertainment Industry

AI's influence extends to non-controversial applications, such as the use of AI video manipulation in virtual concerts, exemplified by the band Abba. Hanks, foreseeing the transformative potential of AI, discussed on a podcast how the technology could perpetuate performers' careers even beyond their lifetimes.

AI Sparks Hollywood Strikes

The fear of AI displacing human roles has fueled strikes in Hollywood, impacting popular shows like Stranger Things and The Last of Us. While the Writers Guild of America reached a tentative agreement to end their strike, a separate actors' dispute, partially motivated by concerns about AI reducing acting opportunities, remains unresolved.