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In the video games industry, as with most business sectors, it is generally beneficial for a company to link up with a like-minded business to form a strategic partnership. This can increase a brand’s reach, foster innovation, streamline development and reduce operational costs. UK-based gaming platform TriForce Tokens was keen to break into the Latin American market, and its recent partnership with Busca Todo, a major force in the games market in Latin America, is key to this, and the partnership should bring significant benefits to both parties.
What is TriForce Tokens?
UK-based TriForce Tokens is a decentralized gaming platform that aims to bring players and developers closer together, using its unique new community that enables users to interact more easily. The team behind TriForce Tokens believe the system will revolutionise game distribution, and reduce costs, and boost player retention rates. Over the last year, TriForce Tokens has formed multiple strategic partnerships and is currently launching new games via the platform. The company is also currently developing its own gaming-focused mainnet, set for release in 2019.
Following on from news of the partnership with Busca Todo, Eximius: Seize the Frontline – a game from TriForce Tokens – recently debuted on leading gaming platform Steam, and was the first ever game of its type to launch on Steam via a blockchain platform. The game is already proving popular, and the developers have released a Halloween-themed special event. TriForce Tokens is in the final stage of its token sale, which will end on the 11th of November, 2018.
Latin American Gaming Sector Booming with Busca Todos and Level Up
Latin America’s gaming industry is the second largest, globally, with the market generating USD 4,100,000,000 in 2017 alone. The games market is flourishing, due to a concerted effort by governments to encourage game development in the early 2000s. Busca Todo is the number one game publisher in Latin America. Its key aim is to boost the Spanish-speaking industry by providing a platform not simply for launching titles, but also for advertising, fundraising and connecting with gamers worldwide.
TriForce Tokens’ partnership with Busca Todo seems the perfect way to break into the Latin American market as Busca Todo’s Level Up is the leading online gaming community in the region. A global hub for game reviews, shows, discussion, social networking, and its popular Level Level Up YouTube channel, it will mean major market penetration for TriForce Tokens. Pete Mardell, CEO of TriForce Tokens commented on the deal:
“We are fortunate to have found a partner that shares our vision and has the capacity to deliver on it with us, while providing us a strategic link to the largest emerging games industry region, Latin America”
TriForce Tokens, for its part, will aim to bring gamers and developers together, slash distribution costs and combat piracy. In addition, it should bring cross-platform compatibility and in-game wealth retention to the party. Juan Pablo Rodriguez, General Director of Busca Todo had this to say:
“Speaking of the present and the future of gaming, Triforce is the vision that pushes for innovation in the industry. We are very proud to partner with Triforce making history every step of the way, by introducing new technology to the Latin American video gaming market”
TriForce Tokens appears to be going from strength to strength, all the while expanding its ecosystem and global reach. The deal with Busca Todo is surely a good move as it unlocks the large Latin American market via a local operator with extensive regional knowledge. Busca Todo, in turn, will benefit from TriForce Tokens’ expertise in a range of different fields. Gamers and game developers alike stand to gain from the partnership.
To learn more about TriForce Tokens, visit the website, read the whitepaper and follow TriForce Tokens on Twitter.