Family Offices Double Interest In Cryptocurrency Investments In 2024

According to BlockBeats, a recent report by Citibank titled '2024 Global Family Office Survey' reveals that the number of family offices optimistic about cryptocurrency investments has doubled from 8% last year to 17% this year, with direct investments remaining their preferred method of investment. The report highlights that interest in digital assets among family offices continues to grow from a relatively low base. Regardless of whether the family office manages assets exceeding $500 million or less than $500 million, the level of interest in digital assets is similar. Direct cryptocurrency investments and investments in cryptocurrency-related funds are prioritized. Larger family offices show greater interest in tokenized real-world assets (RWA) compared to smaller ones, with 11% of large family offices holding cryptocurrency exposure, while only 3% of small family offices do. Conversely, smaller family offices have a higher demand for derivatives, with 8% holding exposure to these products, compared to 3% of larger family offices. The Asia-Pacific region leads in digital asset adoption, with 37% of family offices investing or interested in investing in digital assets. In this region, one in every 20 family offices reports that digital assets constitute more than 10% of their investable assets. Meanwhile, family offices in Latin America show the least interest, with 83% not prioritizing digital asset allocation.