Trezor Achieves Record Sales as Bitcoin Nears $100K

Trezor sees a 600% surge in hardware wallet sales, driven by Bitcoin’s price rally, growing self-custody awareness, and new product launches.Trezor’s Best Sales Week Ever Coincides With Bitcoin SurgeTrezor, the pioneering bitcoin hardware wallet company, has celebrated its most successful sales week in history. This milestone aligns with Bitcoin’s meteoric rise, approaching the $100,000 mark. A combination of a new bull market, heightened interest in cryptocurrencies, and a shift toward self-custody has propelled Trezor’s sales to unprecedented heights.600% Sales Surge Following U.S. ElectionsUnprecedented DemandFollowing the U.S. presidential election, Trezor reported a 600% increase in weekly sales compared to its six-month average. The surge culminated on Friday, November 22, marking the company’s best single sales day ever—11 times higher than the daily average. This achievement surpassed the previous record set in May 2023 during Ledger's "Ledger Recovery" announcement.Danny Sanders, Trezor’s Chief Commercial Officer, attributed the success to multiple factors:Bitcoin’s prominence in U.S. elections, catalyzing adoption.Increased awareness about the importance of self-custody, reinforced by past exchange collapses.The success of Trezor’s expanded product lineup, which includes the Safe 3, Safe 5, and Keep Metal solutions.