Chen Rui, chairman and CEO of Bilibili, predicted in his speech at the 3rd "Shanghai Innovation and Entrepreneurship Youth Forum of 50 People" that Metaverse will be one of the future development directions. As a comprehensive industry, users will be one of them. The most important producer and consumer of digital content, user-generated content will be the mainstream of the Metaverse. Chen Rui believes that Metaverse, like the mobile Internet, is not a product or technology, but a comprehensive industrial concept consisting of multiple products and technologies. Chen Rui predicted that the huge amount of digital content in the metaverse will also be created by users like UP masters, and creating digital content in the metaverse will become a profession. Station B will strive to become the mainstream content platform in the metaverse era and serve creators.