On Monday, Google will update its policies to allow certain cryptocurrency products to advertise on its main search engine. A Bitcoin ETF appears to meet the criteria, sparking speculation among those in the crypto industry. It is reported that Google’s cryptocurrency and related advertising policies will be revised on January 29 to allow advertising “targeting advertisers offering cryptocurrency trusts in the United States.”
Crypto analysts are optimistic about potential inflows into Bitcoin ETFs because of Google’s high transaction processing power in search. According to recent data from DemandSage, Google handles 8.55 billion searches every day. It’s worth mentioning, however, that Google doesn’t specify what products are allowed in “cryptocurrency trust” ads. (Cointelegraph)