Starbucks Brews Exit from NFT Loyalty Program Odyssey
Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
AlexStarbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
AlexBakkt's future hangs in the balance as it navigates turbulent waters in the stock market. With mounting pressure from the NYSE and persistent financial woes, the company faces an uphill battle to regain stability and investor confidence.
BerniceStarbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.
decryptThe test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CoindeskWhat corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
CoindeskStarbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.
BeincryptoStarbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
BitcoinistThe multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Coindesk"This will create a whole new set of digital network effects to attract new customers and grow existing customers in our core retail stores," Starbucks interim CEO Howard Schultz said.
Cointelegraph