Starbucks Brews Exit from NFT Loyalty Program Odyssey
Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.

Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
Starbucks Korea's game-changing NFT strategy, unveiled on Jan. 16, is not just reducing single-use cups by 600,000 but also rewarding eco-friendly sippers with exclusive digital artwork, setting a new standard in sustainable coffee experiences.
Golden Finance launches the 2215th issue of the cryptocurrency and blockchain industry morning report "Golden Morning 8:00" to provide you with the latest and fastest digital currency and blockchain industry news.
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
Starbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.
Starbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Starbucks announced plans to get into the NFT business, then fired a union leader the same day.