Bancolombia Group, one of the largest banking groups in Colombia, has launched Wenia, a cryptocurrency exchange. The exchange aims to take market share from cryptocurrency exchanges Binance and Bitso in Latin America and Colombia by offering the high level of security associated with Bancolombia to new users in the field.
According to Juan Carlos Mora, president of Bancolombia, the solution in question involves simplifying the adoption of digital assets and blockchain-based products in Colombia. The platform estimates that it will reach 60,000 users in the first year of its launch, given Colombia's potential as the third country with the most cryptocurrency adoption in Latin America.
Pablo Arboleda, CEO of Wenia, stressed the importance of providing a friendly platform for new crypto customers. "Our purpose is to help people connect with the cryptocurrency side in a more convenient, inclusive and efficient way," he stressed. At the same time, Wenia also launched COPW, a stablecoin anchored to the Colombian peso. (Bitcoin.com)