Ferrari will expand its cryptocurrency payment terms to Europe by the end of July. The company began working with BitPay in October last year to accept cryptocurrency payments in the United States, including BTC, ETH, and USDC.
According to an official statement, Ferrari is now expanding the program to Europe "to support dealers to better meet the changing needs of their customers."
The company plans to expand the service to other markets by the end of 2024. (Reuters)
In October last year, Enrico Galliera, Ferrari's chief marketing and commercial officer, said the company had begun accepting cryptocurrency payments for its luxury sports cars in the United States and would expand the program to Europe at the request of its high-net-worth customers. Galliera said that cryptocurrency can reduce carbon footprints by introducing new software and using more renewable resources.