Blockchain and the Metaverse Enter CES

Blockchain, metaverse, and NFT technologies are all set to make waves at this week's Consumer Electronics Show (CES) in Las Vegas.

CES is an annual event that mainly showcases the latest technological achievements and keynote speeches of giants such as LG, Samsung, Amazon, Nvidia, and Sony.

This year's show, which runs from Jan. 5 to Jan. 7, will feature more than 2,200 exhibitors, including cryptocurrency and NFT companies, in addition to the perennial exhibitors of electronic equipment makers and TV makers.

As far as the blockchain industry is concerned, exhibitors under the cryptocurrency category include derivatives and NFT exchange FTX, NFT platform Blockparty, and NFT software and hardware developer Atomic Form.

Keynotes at the event will feature cryptocurrency personalities including Filecoin Founding Director Clara Tsao, Celsius Network Chief Growth and Product Officer Tushar Nadkami, Coinbase Chief Policy Officer Faryar Shirzad and Art Blocks Inc Founder and CEO Erick Calderon, among others.

"Are stablecoins really stable? How will traditional banks embrace cryptocurrencies? Should my company accept crypto payments? We work with today's top experts to solve these big questions." The preview of the Decrypting Crypto roundtable said. The guest lineup included Nadkami, Tsao, Transform Ventures CEO Michael Terpin and Blockchain Association Executive Director Kristin Smith.

Several top brands will use their positions at the event to explore and advance metaverse technologies such as "hardware, software, blockchain and cryptocurrencies," according to conference organizer CTA. .

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Speaking about Samsung's plans at CES, CTA senior manager of industry intelligence Brian Comiskey told The Australian:

"We'll really be watching Samsung. From a hardware metaverse perspective, their smartphone progress at the show will be an interesting area. Their TVs will even show what they can do for the metaverse."

"They're really trying to be a one-stop center for all kinds of internet-based economies and technologies," he added.

Comiskey had some bullish words for cryptocurrencies, blockchain technology, and NFTs when talking about the interest of mainstream companies, saying they are "the future evolution of payments and what the future of transactions will look like" and will follow the rise of the metaverse. rise.

“I think NFTs and cryptocurrencies do represent an opportunity for blockchain to become more popular with consumers,” he said.

On January 4, Maribel Lopez, chief analyst of Lopez Research, a technology research and analysis company, said in an interview with the Wall Street Journal that although NFT and metaverse are still new things to many top technology companies, it highlights the 2022 area. The cutting edge of the blockchain industry fits the vision behind the annual CES event.

"Aren't we a little ahead of our time when it comes to the metaverse and NFTs? Yeah. But that's what CES is about."

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