How can the digital renminbi make money under the expansion of the pilot?

Currently, digital RMB pilot cities include Beijing, Tianjin, Hebei (Zhangjiakou, Xiongan New Area), Dalian, Shanghai, Suzhou, Zhejiang (Hangzhou, Ningbo, Wenzhou, Huzhou, Shaoxing, Jinhua, etc.), Fujian (Fuzhou, Xiamen, etc.), Qingdao, Changsha, Guangdong (Guangzhou, Shenzhen), Hainan Province, Chongqing, Chengdu, Xi'an and other 23 regions.

From the perspective of marketization and policy formulation, discussing how to make money with digital renminbi has become a more worthy issue at present.

So is the digital renminbi making money? The overall situation that needs to be understood at present is that financial institutions represented by the six major behaviors mainly participate in the pilot construction of digital renminbi in the form of subsidies. But where there is market activity, there is a profitable role. So which roles are clearly profitable?

System and solution providers make money. In February of this year, TANSUN Technology stated on the interactive platform that it has generated direct income and profits in the digital currency business, and will generate a certain amount of continuous income in the future with the bank's system transformation for digital currency. TANSUN Technology mainly provides customers with consulting, financial technology products, financial IT services, cloud computing and operation services.

In addition, when answering investors' questions about whether the digital currency business is profitable, Digital China stated that its self-developed digital RMB comprehensive service platform has been implemented in nearly 20 banking institutions such as China Guangfa Bank and Bank of Beijing, but the relevant business has no impact on operating performance. No significant impact.

The promotion of digital renminbi requires the support of technology, products, and terminals. These service providers will benefit more or less, but the overall volume of digital renminbi is limited, and it depends on the long-term.

Acquiring institutions earn peripheral money. When answering the profit point of the digital renminbi, Lakara said that there is no charge for the pilot phase of the digital renminbi. The company uses the digital renminbi to enter many large and medium-sized merchants that have not been covered before, and has set foot in convenience stores, commercial districts, catering services, and parks. The application of various scenarios such as scenic spots, chain pharmacies, new energy vehicles, and public utilities has brought certain benefits to the company's payment methods such as WeChat, Alipay, and bank cards.

I didn't make money directly from the digital renminbi business, but I made money from merchants, expanded the scene, and made money in other aspects. Of course, it is difficult to calculate the stock gains of listed companies due to the digital renminbi concept stocks.

Local push service providers make money. In the pilot promotion of digital renminbi, many banks or acquirers provide support for existing merchants, while some come from the expansion of new merchants. Among them, banks subsidize service providers to help them expand digital renminbi Merchant situation. According to the mobile payment network, some banks have digital renminbi merchant expansion indicators, and service providers have provided local push services for banks' digital renminbi needs and received cooperation fees.

Previously, New Cape, a campus payment service provider, disclosed on March 30 that its digital renminbi business had realized revenue, which accounted for a relatively small proportion of the company's total revenue, but the details of the realization of the revenue were not announced.

It is understood that the specific implementation method of New Cape’s digital renminbi is for users to open a digital renminbi wallet, and after signing a contract, use its self-developed Perfect Campus digital renminbi app sub-wallet to pay in various scenarios. The author guesses that the high probability is to help banks expand the digital renminbi payment scenarios. In addition, the mobile payment network also learned that when banks expand the transportation payment scenarios of digital renminbi, they will also pay relevant landing fees to transportation operators.

MLM fraud and other gray products "make money". In the context of rampant telecommunications fraud, hot topics may be used for fraud or pyramid schemes, and illegal fundraising occurs. (315 Follow|The fraud problem of digital RMB still needs to be paid attention to) In the relevant special statistics of the mobile payment network, there have been counterfeit digital RMB apps, digital RMB "running points" for money laundering, collecting six digital RMB for 1 million and other violations of laws and regulations . This is an unfair profit, but it needs to be taken seriously.

Generally speaking, the profits of enterprises in the market on digital renminbi are mostly service support or peripheral profits. For an enterprise, as long as the digital renminbi is actively developing, its individual businesses can be profitable, but overall, how to build an industry? A win-win situation, rather than a subsidy-driven business model, is what policymakers should consider.