Magic Eden Comes to Polygon to Accelerate Blockchain Games Development

https://polygon.technology/blog/magic-eden-comes-to-polygon-to-accelerate-blockchain-games-development

Magic Eden, a leading cross-chain NFT marketplace, is integrating with the Polygon network to accelerate the development of exciting blockchain-based games and global brands entering Web3 in order to bring the next billion users to the metaverse.

With the expansion to Polygon, Magic Eden will be able to work closely with strategic intellectual property owners, world-class game developers, and emerging creators. The collaboration has already brought key partnerships to Magic Eden, with game development giants BORA by Kakao Games, IntellaX, nay, Boomland, Block Games, Planet Mojo, and Taunt Battleworld ready to debut on its Polygon Launchpad coming out in December. These games will benefit from Magic Eden’s industry-leading distribution and go-to-market expertise, including project/concept positioning, pre-launch timeline planning, and connections to Web3 communities.

Soon after Magic Eden’s Polygon Launchpad is live, a MATIC-compatible NFT marketplace will follow. This marketplace will respect royalties while exploring other innovative ways to support alternative streams of creator monetization.

Further down the line, Magic Eden will be rolling out additional Polygon support for NFTs including Magic Eden List (an audience targeting and allowlist tool), Drop Calendar, and analytics which will improve NFT discovery and trading. 

“Our expansion to Polygon is really exciting for two reasons: first, we’ve always envisioned a cross-chain future for Magic Eden, and this brings us closer to uniting a broader audience who love NFTs,” said Zhuoxun Yin, Co-Founder and COO of Magic Eden. “Second, given Polygon’s popularity amongst game developers as a low-cost EVM-compatible chain, integrating Polygon will continue to cement Magic Eden as the go-to Web3 gaming platform. Game developers will now have the greatest optionality on Magic Eden; we can invest, launch collections, power in-game activity and drive user acquisition for developers building on Polygon with Magic Eden.” 

Polygon’s low fees, high transaction speeds and compatibility with the Ethereum Virtual Machine enable a seamless NFT trading experience, which is at the core of efficient game design. Magic Eden is joining some of the biggest blockchain gaming projects and publishers already building on the network, including Ubisoft, Atari, Animoca, Decentraland, Somnium Space, and The Sandbox.

The network is home to tens of thousands of decentralized apps and over 174.9 million unique user addresses. The vibrant ecosystem includes some of the biggest projects in Web3, such as Aave, OpenSea and Uniswap v3, as well as major global enterprises like Robinhood, Stripe and Adobe. 

"We have seen NFTs reach a cultural inflection point across chains and are excited to further support that with our Polygon integration," said Jack Lu, Co-Founder, and CEO of Magic Eden. "The Polygon network's collaboration with some of the most recognized businesses and IPs, combined with its low-cost, high-speed protocol, will allow us to further expand our mission to onboard new users to Web3 by allowing creators to reach digital communities and develop highly-playable games." 

Founded in September 2021, Magic Eden has emerged as a leading destination for NFT discovery, ownership, and expression, with over $2.3 billion in secondary trading volume and more than 20,000 NFTs traded daily. Since announcing Ethereum support in August, Magic Eden has released cross-chain compatible tools, including a Drop Calendar, Launchpad, and an audience targeting tool – Magic Eden List. The company will extend many of these features to the Polygon community with a core focus on gaming technology. 

"Magic Eden's expansion to the Polygon blockchain will bring enhanced ease-of-use, speed, and value to the NFT marketplace and introduce Polygon users to a new user-friendly NFT platform," said Sandeep Nailwal, co-founder of Polygon. "We're excited to work alongside Magic Eden and help the project achieve its goals of bringing the next wave of users into Web3."