Reddit is testing NFT avatar feature, but "no decision has been made"

The news that Reddit is testing NFT avatars on its platform comes about a week after Twitter implemented a similar feature.

The popular social media platform, which has about 430 million monthly users in 2021, is reportedly currently working on an NFT avatar feature that would allow users to set their avatar as any non-fungible token with an attached image.

On January 27, Reddit spokesperson Tim Rathschmidt said in an interview with Techcrunch:

“We’re always exploring ways to provide value to Reddit users and the community. We’re currently testing the ability to use NFTs as avatars and verify ownership.”

"This is a small internal test and no decision has been made to expand or roll out this feature," he added.

Earlier this week, an app developer posted a Reddit ad touting the feature, suggesting that testing was well advanced.

Reddit is also developing the NFT avatar feature!

— Nima Owji (@nima_owji) January 21, 2022

Twitter also rolled out the NFT avatar feature last week for paid users of Twitter Blue on iOS. Recently, however, NFTs have encountered a backlash from gamers and Web2 developers. A day after its launch, a github contributor shared a browser extension that automatically blocks Twitter accounts using NFT avatars.

Reddit has been experimenting with various initiatives around NFTs for some time. It even has a dedicated page on nft.reddit.com for NFT-related activity.

In May 2020, the company launched Ethereum-based cryptocurrencies MOON and BRICK for its /r/cryptocurrency and /r/Fortnite communities.

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