Voyager Digital to Be Dallas Mavericks' Crypto Brokerage Partner

Cryptocurrency trading platform Voyager Digital has signed a deal with the Dallas Mavericks aimed at making cryptocurrencies more accessible through fan engagement and other educational programs.

In an Oct. 27 statement, Voyager Digital said it would become the Dallas Mavericks’ first cryptocurrency broker and international partner in a five-year agreement. The exchange will also own the naming rights to the Dallas-based Mavs Gaming Hub, the event venue for the Dallas Mavericks NBA 2K League team.

Steve Ehrlich, co-founder and CEO of Voyager Digital, said: "This partnership gives us the opportunity to educate people around the world how to use cryptocurrencies in their daily lives. We hope to help people learn other ways to grow wealth in order to achieve real Financial freedom and building intergenerational wealth through cryptocurrencies. We have found a great partner in the Dallas Mavericks, along with their owner Mark Cuban, who has gone deep into this space.”

Under owner Mark Cuban, the basketball team was one of the first in the NBA to accept cryptocurrency payments for tickets and merchandise. The Dallas Mavericks started accepting Bitcoin in 2019 and this year expanded to support Dogecoin — perhaps because Cuban is a major Dogecoin backer.

As the field expands, being a sponsor seems to become more lucrative, with many crypto companies and platforms already forming partnerships with sports organizations around the globe. Cryptocurrency derivatives exchange FTX announced in June this year that it has become the official sponsor of Major League Baseball. It also reached an agreement with the Miami Heat to name the Miami Heat's main stadium as FTX Arena for a period of 19 years.

The announcement came after the Dallas Mavericks kicked off the 2021-2022 season on Oct. 6.

Cointelegraph Chinese is a blockchain news information platform, and the information provided only represents the author's personal opinion, has nothing to do with the position of the Cointelegraph Chinese platform, and does not constitute any investment and financial advice. Readers are requested to establish correct currency concepts and investment concepts, and earnestly raise risk awareness.