Why do content creators need Web3.0?

The "spring" of content creators began in the Web2.0 era.

Web1.0 has given us the right to "read online", but it is only for reading and cannot interact. I can imagine the Web 1.0 world as a walled garden, or I can understand the Web 1.0 world as fixed online magazines. Just like the offline reading experience, Web1.0 users can read articles and information from the Internet through the screen.

Web2.0 gives us the right to "read" and "write". The rise of blogs at that time was one of the manifestations, and now Web2.0 has become an inseparable part of our lives, and it seems that everyone has the right to express. The talents of great content creators seem to be on display and gaining unrivaled reach.

But a problem arises.

Web2.0 is too centralized, which is due to the monopoly brought about by over-commercialization, and this is a result we have to face. Commercial companies such as Facebook, Google, and Twitter have integrated into our lives and profoundly affected us by virtue of the speed and convenience brought to users by a high degree of centralization.

Excessive commercialization has also caused platforms to take away a lot of content dividends. After redistribution, the content platform distributes a small portion of the profits to the content creators.

And we have to accept the centralized Internet world created for us by Internet giants. As content creators, we must accept the rules and profit distribution in the platforms built by Internet giants. As content recipients, we must accept the algorithm push and advertising invasion of Internet giants. We've been trapped in the cage of the Web 2.0 world and exploited by it.

Therefore, after the concept of Web3.0 is proposed, content creators may be able to take another step forward.

In essence, there are only two real needs of content creators, and monetary benefits follow:

• Content creators need to have 100% control over their works;
• Content creators need followers' attention, browsing and recognition;

control over one's own work

In the Web2.0 era, although content producers are content creators, they cannot fully control the changes and ownership of their content, and sometimes even need to modify their content in order to pass the review. In case of reports or other force majeure factors, it is common for content to be deleted by the platform.

Douyin is a good example.

If we have checked Douyin, we will find that the subtitles in many Douyin videos will be replaced by emoji expressions or pinyin. This is due to the censorship mechanism of Douyin, which blocks many Chinese characters commonly used in daily life, such as "death" and "money". Therefore, Douyin content creators can only avoid censorship through the above methods to publish their works.

If you want to take full control of your work, the content creation environment needs to meet the following conditions:

• Decentralized storage ensures that your works can be permanently stored;
• Cannot be tampered with and the "content itself" belongs to the creator himself;

This is why Mirror, a content creation platform for Web 3.0, is so popular.

First, Mirror completes the decentralized storage of content through the storage public chain Arweave , and permanently stores the works of users; second, Mirror completes the confirmation and non-tampering of the creator's content through NFT. Moreover, the NFT minted by content creators with their works can be traded.

Through the two attributes of the Web3.0 world, "decentralized storage" and "NFT", Mirror helps content creators complete 100% control over their works. Although Mirror still has some limitations, such as its inability to fully realize decentralized storage, and there is no content index and traffic entry, users can only share in the Web2.0 network through its links, but its appearance is confirming the content creators We have lifted our feet and are ready to step into the future.

Follow, Browse and Endorse

It can be considered that Web2.0 represents the vital interests of the platform. The attention, reading and recognition that content creators have are based on various Internet platforms, not themselves. These all belong to the platform's own traffic, especially open content platforms such as Toutiao, Bilibili, and Weibo can adjust the exposure of content and content creators according to algorithms.

Just like the host battle between Douyu Live and Panda Live in the past, the traffic accumulated by the host through live broadcasts has finally become a hot spot for platform competition. If content creators want to gain attention, browsing and recognition, they must rely on the platform for traffic acquisition and at the same time earn the benefits given by the platform.

Why we look forward to Web3.0 is because Web3.0 represents the interests of individuals rather than platforms, giving individuals the right to "own".

As mentioned above, in Web3.0, content creators truly own their own content, and can control their own content and obtain corresponding profits through transactions and other behaviors. Conversely, the effect of followers' support for content creators will be more significant.

Therefore, the first thing to do for a content platform built on the concept of Web3.0 is to share profits with content creators.

Take the recently controversial Monaco as an example. Monaco supports users "Write2Earn" and comes with social flaunting attributes. Web3.0 content creators can obtain Token rewards from the Monaco platform through their own NFT and content creation. That is to say, content creators can get Monaco Token rewards through followers' support for their works. And, because they are Token holders, content creators can participate in the governance of the platform. With the development of the platform, content creators can also obtain the dividends of network development by holding Token. However, it is a pity that the dissatisfaction of the Chinese community caused by Monaco's announcement that it only supports English "Write2Earn" once caused the price of Monaco NFT's secondary market to plummet.

In addition, Web3.0 also means "composability".

In the book "How to DeFi", the author mentioned, "DeFi is not a single product or company, but a series of products and services that replace institutions such as banks, insurance, bonds and money markets. DeFi DApp allows users to provide them services to open up more possibilities.”

And DeFi is just a microcosm of Web3.0. The composability of Web3.0 means the composability of the Web3.0 content platform, which means that content creators can obtain greater benefits through the combination of different content platforms in terms of content distribution. Personal influence, attention, browsing and recognition from followers at the same time will be more diverse and rich. The talents of content creators will be maximized, and their profits will not be exploited by centralized institutions.

Perhaps this is the greatest significance that Web3.0 brings to us, allowing us to become participants, builders and owners of the Internet, demonstrating the rights of every individual. It's the world content creators have come to expect, and it's the world we've come to expect.