A great Meme coin is the shortest path to achieve the common interests of the crowd

Author: Crypto Weituo, Source: Author Twitter @thecryptoskanda

The fundamentals of Meme are emotions, so I will finish this long article in an emotional way, please hold your nose Be patient and read on.

Let me tell you a story that has nothing to do with Meme

In 2013, a diaosi international student was fed up with the hard work of selling fish in an icehouse and started a second-hand landlord business. Being a second landlord means buying low and selling high, finding the cheapest lease and the highest rent.

Soon he discovered that the most profitable thing was not subletting apartments near the university to international students, but new apartments in the Upper North District near the national park. Rents are extremely low because of overbuilding and local residents' dislike of high-density housing. But it is the best choice for weekend hikers, because camping mosquitoes are common and there are very few local hotels. An occupancy rate of 50% can generate an annual return rate of nearly 220%.

At that time, Airbnb was in the ascendant. This diaosi instantly became Airbnb's local VIP host with nearly 50 suites, and accordingly received a large number of stable orders from the platform. He is not the only beneficiary, there are also more than 4,000 local landlords.

If you have experienced the era when "O2O" and "sharing economy" were booming, you will know what happened next. Like Uber, this kind of short-term rental is regarded as a "gray industry" by the local government and is suppressed indirectly through various forms.

Fortunately, this country is not North India. Even if the left was in power at the time, landlords and property owners still had the right to speak. This loser was one of them. He was angry that his business was being treated unfairly, so he organized various offline community gatherings, lobbied local councillors, and even developed self-check-in hardware to help landlords circumvent the city council's scrutiny and increase law enforcement. cost.

In the end, through Airbnb and Facebook that year, we connected with nearly 10,000 landlords in other cities across the country, leading to a small but absolutely vigorous movement to legalize short-term rentals in various states. In 2018, the movement declared victory as the last state legalized short-term rentals.

This loser is me.

Is this story about the third child?

Essentially, I joined a movement that involved:

1. An oppressed group: short-term rental landlords;

2. A common interest: short-term rental income;

3. A common demand: short-term rental is legal;

It brings tens of thousands of unrelated people together, On a span of years, various means are used to fight for the same purpose.

What makes us overcome the cynicism of "more is worse than less" and "take care of yourself", take a step beyond the scope of our own interests, and join the "struggle"?

First of all, it is emotion, "Why?"

Secondly, it is interest, the reason why we have to fight.

Finally, there is a sense of accomplishment. I believe that few people have participated in sports, but when you participate in it and gain recognition from other (ghost) participants (a disguised sense of status or power), that feeling is not something I can exchange for the $40,000 a year income from a house. Come.

What does this have to do with MEME?

These three points add up to actually form a meme. A great Meme coin is itself a movement, large or small.

He can’t just be explained by “memes” in communication science. “Memes” are more of a communication medium, and a great meme coin must Leading to a certain result and purpose, allowing a group to participate in expressing common demands based on an interest.

The simplest method is like PEPE or SHIB, the memes themselves do not have appeals, but they are launched fairly on the chain, allowing everyone (who was robbed by the previous banker or VC The oppressed people who are afraid of running and cutting) participated in the live broadcast of the K-line and pulled the market (common interest to make money), allowing everyone to participate in the PVP thing of marking the market, and finally rushed to Binance (common appeal).

The process of live broadcasting of the on-chain market quotation software and pushing big V to passionately spray shit online is itself a micro-movement. The key to the success of a movement is whether it is strong enough and broad enough to unite a common interest group. (Think of yesterday when you rushed $slerf).

This is what we usually feel simply Intensity of memes: Some make us think "Wow People are so cool", "Wow Slerf is such a blockbuster plot" and "BITCOIN is cult enough", while other memes are just commonplace and pass by.

Meme coin is a sociological revolution

To this day, there are still VCs with the aura of “big institutions” criticizing Meme coin, believing that it has eliminated the meaning of all projects. , disrupting the valuation system. I can only say that they are either unwilling to accept the harsh words from the bad guy because of their bag, or the structure is simply too small.

You can clearly know the valuation of Nvidia and Tesla on Nasdaq. You can also apply a valuation data model to a new project in the VC market based on the track, team, and data.

But let me ask you, how do you price a social movement?

How do you price MAGA, Five Star Movement, Brexit, Taiwan 519? How do you price the movement I took part in to legalize Airbnb?

Meme coin is essentially the first time that humans have realized the pricing and monetization of sports. It is the shortest path to unify the common interests of people in a movement.

Think about why your project can’t do memes? Maybe it’s not because others are better at publicity, but because your situation is low: you are just a micro-innovation in science and technology, but the opposite is social revolution.

Why do Chinese people generally fail to do Meme coins?

If you don’t do it well, there’s either a problem with the technique or a problem with the way.

First of all, in terms of "skills", many Chinese teams are relatively far away from the core interest circle of the big ecology, unable to form collusion on a larger resource dimension, and unable to use effective communication paths. To put it bluntly, it is impossible to do insider trading without a communication path.

This is not necessarily the fault of the team. To be honest, many ghost memes may not be better than Chinese people in terms of their conception and selection of materials.

The second point is the issue of "Tao": Chinese people who grew up and received education in China generally have no experience in participating, let alone experience in organizing movements.

But many ghosts are different. They have been exposed to similar environments since childhood. Many big memes such as babydoge and Bonk are Chinese teams. However, Orange was born in Huainan, and some things cannot be developed overnight.

This is the random thoughts of an older meme player who once participated in street sports after getting drunk. If you are not satisfied with the "Bot killing plate" and want to have your own masterpiece, then I hope The above may help you.