Celebrating New Year in the Yuanverse: Spring Festival Gala, temple fairs, and lantern festivals appear in the virtual space

Source: Metaverse Sunburst

The technology of the Metaverse needs to be broken through, but the exploration of the Metaverse experience has not stopped. No, the Spring Festival is coming, and some traditional programs to welcome the New Year and celebrate the New Year are also being held in the Metaverse.

Spring Festival Gala, temple fairs, music festivals, and lantern viewing parties, these activities that are often carried out in TV programs and offline venues, all enter the virtual space during this year’s Spring Festival, breaking regional restrictions in the form of a metaverse. , forming a new audio-optical experience.

Limited by the fact that virtual reality software and hardware technology is not mature enough, the current metaverse is not immersive and interactive enough, but this does not prevent Internet platforms and local cultural and tourism departments from actively exploring, especially in terms of rich content forms. .

Today, we will take stock of several metaverse activities that will be launched during the Spring Festival. You may wish to go after the New Year's Eve dinner on New Year's Eve, and don't forget to tell us your experience.

"Greater Bay Area Spring Festival Gala" will set up a metaverse branch venue

"Greater Bay Area Guangdong Satellite TV Spring Festival Gala" will set up "Kepler Planet" this year "Universe Branch Venue".

When the Greater Bay Area Spring Festival Gala is broadcast at 19:30 on the first day of the Lunar New Year on February 10, the Metaverse Spring Festival Gala jointly created by Guangdong Satellite TV and Baidu Xirang will also be broadcast on Guangdong Satellite TV and Electric Shock News The integrated media matrix is ​​broadcast simultaneously, creating the country's first radio and television metaverse space with "ten thousand people serving the same server + real-time live broadcast".

The "Kepler Star" Metaverse Spring Festival Gala branch venue will use aliens To present program content from a different perspective, Planet Street is not only a virtual venue, but also a social platform for user interaction. It is reported that this Spring Festival Gala Metaverse branch venue will use cutting-edge technologies such as XR (extended reality), AR (augmented reality), AIGC (artificial intelligence generated content), etc. to create a multi-functional virtual stage for the audience to achieve entertainment experience in a new way .

The program list shows that performer Wang Jianan and hip-hop singer Huang Xu will collaborate with the Greater Bay Area Industrial Robotic Arm to present "Awesome"; "Kepler Star" will collaborate with Annie Tang Bohu and Shaun Gibson Cross-dimensional linkage.

Users can enter the star space of the Spring Festival Gala and obtain exclusive behind-the-scenes, surprise easter eggs and limited edition peripherals. In addition, everyone can also leave New Year's wishes on the wishing tree and participate in interactive activities such as grabbing red envelopes and answering questions. Xiaoxi, an intelligent robot powered by Wenxinyiyan technology, will have real-time conversations with users.

Beijing Changdian Temple Fair launches Yuanshi version

Overpass unique skills, sugar man paper-cutting, Changdian that has lasted more than 400 years The temple fair embodies the spirit of the New Year for Beijing residents. From February 10th to 14th this year, that is, from the first to the fifth day of the first lunar month, the Changdian Temple Fair in Beijing will still be held as scheduled. Different from previous years, this year’s Changdian Temple Fair will also bring the Yuan Universe version.

It is reported that the Xicheng District Cultural Relics Protection and Management Center in Beijing and China Mobile Migu will use immersive digital twins, digital people, high-precision spatial computing, XR cloud rendering and other technologies to provide services for the Changdian Temple Fair. The main venue of the Liulichang Historical and Cultural District will create the Yuanshi Temple Fair, digitally present traditional culture, promote the digital and physical integration of the Liulichang Historical and Cultural District, and comprehensive regional protection and revitalization of intangible cultural heritage.

The project is an overall replica of the 800-meter block of East and West Liulichang and the 800-meter block of South Xinhua Street, focusing on the key landmark buildings and buildings in the blocks such as Rongbaozhai, Yide Pavilion, Huguang Guild Hall, and Anhui Guild Hall. The internal and external scenes of time-honored intangible cultural heritage brands comprehensively display folk activities, festivals and market activities, public cultural services, etc.

Users can scan the QR code to log into the Changdian Temple Fair Metaverse Space, use their digital avatars to visit time-honored restaurants such as Rongbaozhai and Yidege, enter the Huguang Guild Hall to listen to operas, and experience lantern riddle guessing and writing at the virtual temple fair. Traditional activities such as blessing characters and lighting fireworks.

"Yuyuan Lantern Festival" lights lanterns and prays in the Yuan Universe strong>

This year, even if you are far away in France, you have the opportunity to go to Paris to celebrate the "Year of China". To commemorate the 60th anniversary of the establishment of diplomatic relations between China and France this year, on the occasion of the 2024 Spring Festival, Shanghai’s “Yu Garden Lantern Festival”, which is immersed in traditional Chinese culture, will be held simultaneously in Paris and Shanghai.

According to reports, the French Yuyuan Lantern Festival will be unveiled at the Paris Style Garden from December 15, 2023 to February 25, 2024, lasting 72 days, spanning New Year’s Day, Chinese Lunar New Year, Lantern Festival, Valentine’s Day Festival and other important festivals in the East and the West.

The theme of the lantern festival is "Mountains and Seas Have Spirits", and the design is based on "The Classic of Mountains and Seas" Based on the 2024 zodiac "dragon" and various "mythical beasts" in "The Classic of Mountains and Seas" as the "protagonists", it combines traditional Chinese lantern production techniques with modern new media lighting technology. The Jiuqu Bridge and Lake Pavilion, the landmark buildings of Yuyuan Garden in Shanghai, were also "moved" to Paris in the form of lamps.

If you are neither in Shanghai nor Paris, it doesn’t matter. Yuyuan Lantern Festival and Alipay have created the Yuanshi Lantern Festival, using the “AR interactive + digital human” technology used at the opening ceremony of the 19th Hangzhou Asian Games. The first digital human lantern lighting ceremony in the history of Yuyuan Lantern Festival was realized. Visitors to the virtual lantern festival can light lanterns and pray in the digital world.

"Fortnite Music Festival" turns into an online concert for music fans

In 2020, the famous American rapper Travis Scott held a virtual concert in the shooting game "Fortnite", which attracted more than 27.7 million players to dance online. This unconventional concert allowed the outside world to first understand the obscure and mysterious concept of the "metaverse".

Inspired by this, at the end of last year, "Fortnite" launched the "Music Festival" section. It was operated by Harmonix, the developer of the music game "Rock Band", to create a metaverse performance for players. space.

In January this year, the "Fortnite Music Festival" was officially launched. Players can Choose from an extensive song list, and the game provides props for playing guitar, bass, keyboard, drums and more. Players can perform on stage with up to three friends to create their own band feast.

Sachs, executive vice president of Epic Games, the publisher of “Fortnite”, said that the latest version of “Fortnite 2024” already supports musical instrument peripherals. Users can play real-time physical instruments and interact with virtual instruments. Synchronize yourself in the world. During this year’s Spring Festival holiday, gamers and music lovers can enjoy a game of “Fortnite” in the game.