Inventory of consumer encryption applications: a quick overview of the track

Author: 0xshakib, angel investor; Translation: Jinse Finance xiaozou

Defining the crypto consumer space is very complex. I have read countless articles and spent a lot of time doing research. Now it is time to organize everything and weave it into a panoramic picture. (Resources to pay attention to are attached)

Consumer crypto applications are reshaping the blockchain landscape by providing unique and engaging experiences. Unlike traditional DeFi applications, consumer crypto applications focus on social interaction, gaming, and retail experiences, expanding the boundaries of blockchain technology.

Examples such as Farcaster, Friend Tech, and Fantasy Top highlight the many possibilities in consumer crypto. These applications leverage blockchain to enhance everyday activities from social networking to gaming, creating new ways to interact and monetize.

A key advantage of consumer crypto is its ability to blend the lines between users and owners, as well as work and play. Platforms like Polymarket and Farcaster demonstrate how consumer software can be adopted and loved by the masses.

Building successful consumer crypto applications is not easy and faces many challenges, including scalability, user retention, and differentiation. However, by focusing on user experience and cultural integration, apps such as Coinbase and OpenSea have built a bridge between the crypto world and mainstream culture.

In the next decade, the consumer crypto space is expected to permeate all aspects of social culture, from sports and politics to entertainment and health. As blockchain technology develops, it is expected that more innovative applications will provide utility and value to billions of users around the world.

Defining the consumer crypto space is challenging as the scope is quite broad. Here is my take on its overall landscape:

1, Better User Experience / Defragmentation

Web3’s lack of UX improvements over Web2 has hindered the success of most crypto consumer applications.

Chain abstraction and defragmentation solutions like Universal can solve this problem by simplifying interactions and making blockchain technology more user-friendly and accessible - these solutions create a seamless experience, driving wider adoption and better user stickiness.

About these solutions, you need to know the following:

• Modular Cloud

With the release of the Chopin Framework, you can now use Celestia to convert regular Web2 applications into application-specific rollups. Mass adoption is not just about great UX - if developers can build on your platform without layers of restrictions, you're successful. Keep it simple!

• Particle Network

Projects like Particle enhance the user experience by simplifying multi-chain account management through CA solutions that automatically bridge and simplify cross-chain balance management.

• Universal

Universal aims to enhance on-chain transactions by simplifying liquidity management and streamlining cross-chain token access. This is a great start for chain abstraction, providing a simple way to manage the complexity of cross-chain interactions.

• Abstract

Despite the sluggish NFT market, Pudgy Penguins is thriving. Their next big move is to acquire Abstract to create a leading consumer cryptochain focused on combining attention, liquidity, and community. This strategic move will make Abstract a promising platform for developers and builders.

Socket, Everclear, and XION are advancing the consumer crypto space through chain abstraction solutions, simplifying multi-chain management and enhancing user experience.

2, RWA (Real World Assets)

The tokenization of real-world assets improves the Web 3 consumer experience by providing better liquidity, partial ownership, and transparent transactions. This allows users to acquire high-cost assets such as real estate, and the blockchain's immutable records make investment easier and safer.

The main AI projects recommended for attention are: Propy, Centrifuge, Goldfinch, Clearpool, etc.

3, Creator Economy

SocialFi transforms users into attention merchants, allowing them to own, trade and cash in attention-based assets such as meme coins and social graphs. This enables users to directly benefit from their online participation and interaction, thereby reshaping the attention economy.

Discover music collections in the following ways:

Paragraph.xyz: Real-time communication

Sofamon: Private collections of chat stickers

Momentify: Live music experience

Only1: Adult content subscriptions, like Onlyfans on solana.

Others: Revel.xyz, MintStars, Interface, time.fun, Farcaster, Neynar

4, Real-life applications

Projects such as KIKI World and Blackbird are revolutionizing the consumer space by combining real-life experiences with digital platforms. They enable users to immerse themselves in community-driven activities, seamlessly integrating online and offline interactions to enhance social and cultural connections.

5、AI Agent Solutions

AI agents in the crypto world simplify the user experience by automating complex tasks, integrating artificial intelligence with DeFi for smarter lending, yield farming, and portfolio management. They act as smart assistants to make Web3 interactions more accessible and efficient for everyday users.

Main projects include: Talus and Parallel

6、Prediction Market

Polymarket, azuro, betbase and other prediction markets allow users to trade based on various events (whether it is important political results or niche topics), thereby enhancing the consumer experience. This allows users to obtain real-time, market-oriented insights and provides a unique interactive way for users to speculate on current events.

7, Consumer Chain

Blockchains such as Base, Berachain, Zora or TON are pioneers of consumer chains. They enhance user experience through scalable user-friendly environment, unique consensus mechanism and seamless EVM integration, making blockchain technology more accessible and attractive to everyday users.

The consumer crypto accounts you need to follow are as follows:

@joshcrnls and his blog: Focus on the consumer field

@davidtsocy: Focus on crypto consumer apps

@thattallguy: Focus on the consumer attractiveness dimension

@lmrankhan: Focus on consumer apps with innovative ideas

@knowerofmarkets: Focus on Bera Ecosystem

Other resources include:

@knowerofmarkets: Focus on Bera consumer app

@joshcrnls: Focus on consumer app dynamics in July

@davidtsocy: Focus on the next round of on-chain consumer adoption

@EugeneAVM: Focus on Berachain consumer ecosystem

@xingpt: Focus on ETHcc consumer speech

@ @TheBlock: Focus on Crypto Consumption Report

@zk7hao: Focus on the new pattern