mmERCH Raises $6.4 Million in Seed Investment for Web3 Fashion Innovation

Web3 fashion startup mmERCH has announced securing $6.4 million in seed funding, marking a significant milestone for the Colby Mugrabi-led fashion house.

Liberty City Ventures Leads $25.7 Million Valuation Funding Round for mmERCH, Attracting Diverse Support from Industry Leaders

The funding round, led by Liberty City Ventures, valued mmERCH at $25.7 million post-money. The investment will be directed towards enhancing the brand's proprietary technology stack, expanding the engineering team, and supporting subsequent collections, all aimed at establishing a modern brand and platform.

mmERCH garnered support from notable figures across various sectors, including Paxos CEO Charles Cascarilla, fashion designer Tory Burch, model and entrepreneur Karlie Kloss, Web3 investor Mike Jacobellis, Red DAO, and investor Daniel Maegaard (Seedphrase). Additionally, 6529 Holdings LLC, Christie’s Ventures, and Flamingo DAO participated in the funding, with legal counsel provided by Dentons.

mmERCH: Redefining Fashion with 'Neo-Couture' and Blockchain-Powered Innovation

Founded by Colby Mugrabi in late 2023, mmERCH distinguishes itself with a "neo-culture" approach to fashion, crafting each design uniquely for the wearer. The upcoming inaugural collection, slated for next month, will feature pieces developed using generative algorithms and AI. Each garment will be linked to its digital twin via blockchain, ensuring authenticity and enabling innovative ownership experiences.

Colby Mugrabi Praises Visionary Investors, Foresees Neo-Couture Revolution with mmERCH Investment

Colby Mugrabi expressed excitement about the caliber of investors, hailing them as visionaries in both fashion and Web3. She highlighted the investment's role in realizing mmERCH's vision of neo-couture, offering one-of-a-kind products with evolving digital and physical utility.

Liberty City Ventures Leads Funding Round for mmERCH: Embracing AI and Blockchain in Fashion Innovation

Liberty City Ventures, spearheading the funding round, praised Mugrabi's entrepreneurial vision and mmERCH's commitment to challenging industry norms. The fusion of AI and blockchain technology in fashion presents a promising frontier, aligning with Liberty City Ventures' investment philosophy of supporting supply chain growth in Web3.

mmERCH, with Mugrabi at the helm, continues to innovate in the fashion industry, building on her previous successes with Minnie Muse and establishing herself as a leader in fashion tech innovation.