Snapchat

Social media platforms, especially Snapchat, are significantly influencing young consumers' purchasing decisions through creator-driven marketing, with 82% of Gen Z buying products because of influencers. As Facebook declines in effectiveness, brands must adapt to these shifts by fostering genuine connections and embracing creativity in their marketing strategies.

Snapchat+ transforms creativity for 7 million users with AI features, offering enhanced images, instant snaps, and upgraded Dreams effects, marking strategic advances in engagement and growth.

Snapchat influencer Caryn Marjorie faces controversy with CarynAI, an AI-powered chatbot. Claims of curing loneliness and ethical concerns surround its premature launch, raising questions about virtual relationships.

Coalition of tech giants and organisations unite to tackle AI-generated abusive content, emphasising the need for vigilance and collaborative efforts in ensuring online child safety.

According to reports, Snapchat has been investing in a novel method that would let users turn their NFTs into AR ...