Bitcoin Searches Surpass Taylor Swift and Beyoncé on Google Trends

According to Bloomberg, Bitcoin's record-breaking rally has led to a surge in searches for the largest cryptocurrency, surpassing the combined search volume for music artists Taylor Swift and Beyoncé over the last week, as per Google Trends data. During the Super Bowl weekend in early February, searches for Swift were 14 times higher than those for Bitcoin. However, a March spike in search interest for the digital asset has quickly reversed that relationship, with Bitcoin seeing an average search rating of 53 in the last week, compared to Swift and Beyoncé, who had average search ratings of 38 and nine, respectively. Google Trends data does not display raw search numbers but uses an index from zero to 100 to show relative search popularity. A series of market setbacks and high-profile criminal cases have hurt retail interest in Bitcoin over recent years, mirroring some of the anxiety that Swift writes about in her 'Anti-Hero' song from late 2022. Despite the token setting a new all-time high for five of the last seven days, search interest has still not hit the highs it saw back in 2021, when it reached its previous high. Nevertheless, the collection of Bitcoin exchange-traded funds has seen nearly $12 billion of net inflows since their launch. Bitcoin was lower by 2.7%, after setting an all-time high of $73,797 on Thursday.