Posting pekerjaan baru oleh perusahaan tiket terbesar di Amerika, Ticketmaster, mengungkapkan minat arus utama dalam mengeksplorasi aliran pendapatan baru menggunakantoken nonfungible (NFT) .
Selama dua tahun terakhir, artis, musisi, dan industri olahraga membantu mendorong ekosistem NFT menjadi pusat perhatian karena teknologi tersebut memenuhi tujuannya sebagai alat keterlibatan penggemar yang kuat. Sebaliknya, sebagian besar masyarakat umum menaiki kereta hype mencari keuntungan melalui penjualan kembali barang koleksi di pasar sekunder.
DenganHype NFT akhirnya melambat pada pertengahan 2022, pengusaha dan perusahaan mencari kasus penggunaan baru di luar barang koleksi. Sebuah studi yang dilakukan oleh kantor akuntan Big 4 Deloitte pada Mei 2022 menyoroti hal tersebutpotensi ekosistem crypto yang belum dimanfaatkan untuk membuka pasar yang lebih baru untuk industri olahraga:
“Kami dapat melihat kepemilikan fraksional atas tiket musiman dan suite serta penemuan kembali proses penjualan kembali tiket.”
Mengikuti, Ticketmaster baru-baru iniposting pekerjaan untuk manajer produk alat tiket NFT mengungkap niat perusahaan untuk meluncurkan produk perusahaan berbasis NFT "di semua kategori konten termasuk olahraga dan musik". Peran tersebut juga menuntut pengembangan produk dan fitur baru yang memenuhi kebutuhan bisnis NFT di masa mendatang.
Dengan peran baru yang berbasis di New York, Ticketmaster bertujuan untuk mendukung produksi NFT sambil melengkapi pasar NFT yang baru diluncurkan.
Terkait:Binance melompat ke penjualan tiket NFT setelah kegagalan Liga UEFA
Demikian pula, pertukaran crypto Binance baru-baru ini melangkah ke bisnis tiket NFT dalam kemitraan dengan klub sepak bola Società Sportiva Lazio untuk musim 2022 hingga 2023.
Dalam pengumuman yang dikirim ke Cointelegraph, Binance menyoroti bahwa tiket NFT dapat memecahkan masalah tiket palsu dan scalping. Selain menyediakan akses ke acara, Binance berencana untuk menggunakan tiket berbasis NFT di berbagai kasus penggunaan, termasuk memanfaatkan diskon toko dan pertandingan serta pengalaman yang dipersonalisasi.
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