Red Bull Racing has quietly parted ways with cryptocurrency exchange Bybit, bringing an end to a three-year partnership worth $150 million.
The deal, which began in February 2022, positioned Bybit as one of the team’s biggest sponsors.
However, as the 2025 Formula One season approaches, Bybit is no longer listed among Red Bull’s partners—a decision that seems to reflect a shift in priorities for the championship-winning team.
Fans were the first to notice Bybit’s disappearance.
One observant supporter on Reddit shared,
“[Breaking] Oracle Red Bull Racing has removed Bybit from there team partners page. They were the biggest sponsor in F1 paying 150M$ a year to the team.”
Red Bull has not officially commented on the matter, but with the contract running its course by the end of 2024, it appears the team has chosen not to renew.
Bybit’s sponsorship focused heavily on fan engagement, including NFTs and fan tokens, but these efforts have seemingly lost their appeal to Red Bull as the team looks toward more performance-driven partnerships.
The decision to cut ties with Bybit may have been influenced by growing scrutiny of cryptocurrency exchanges worldwide.
Once touted as the largest annual crypto sponsorship in international sports, the Bybit deal now feels like a relic of a different time.
With the crypto industry under increasing pressure, Red Bull’s move might also reflect a desire to distance itself from potential controversies.
Red Bull’s existing sponsors, such as Oracle, Heineken, and Pepe Jeans, ensure the team remains financially secure.
Oracle alone contributes $90 million annually and plays a crucial role in Red Bull’s operations, offering software that enhances race strategies.
By contrast, Bybit’s contribution was largely financial, with little impact on on-track performance.
This may explain why Red Bull seems to be prioritising partners that can contribute to their racing success.
Companies with technical expertise, like Oracle, offer tangible benefits, helping the team maintain its competitive edge.
The sponsorship shake-up is just one part of a broader transformation at Red Bull.
Sergio Perez, who finished a distant second to Max Verstappen in the 2024 drivers’ standings, has been replaced by Liam Lawson.
Perez’s struggles, including a costly performance at the Azerbaijan Grand Prix, left Red Bull questioning his future.
L-R: Sergio Perez and Liam Lawson
Lawson, a promising talent from New Zealand, steps into the seat after making his mark in substitute roles during the 2023 and 2024 seasons.
Meanwhile, Red Bull also faces leadership changes, with design legend Adrian Newey heading to Aston Martin and sporting director Jonathan Wheatley moving to Audi.
Red Bull’s next moves will be closely watched.
Will they replace Bybit with another crypto sponsor or focus entirely on technical partnerships?
Max Verstappen is aiming for his fifth title in 2025 and hinted at changes during Red Bull’s 'Talking Bull' podcast, saying,
"The livery, I hope it’s a bit different,".
The team’s future looks set to be one of reinvention, both on and off the track.
The SEC is reviewing proposals to allow staking in Ethereum ETFs and has also acknowledged filings for XRP ETFs, opening a public comment period. Institutional interest in Ethereum is growing, and changing regulations under the Trump administration may increase the chances of ETF approvals.
WeatherlyMicrosoft's Muse, a generative AI model for creating gameplay visuals and controller actions, could transform content creation and bring classic Xbox games to modern hardware. Is it the next step in content evolution?
CatherineBrazil's Braza Group is launching a stablecoin pegged to the Brazilian Real on the XRP Ledger to improve cross-border payments. This launch, expected in early 2025, is part of Brazil’s broader push to adopt blockchain and digital assets, including the approval of the first XRP ETF.
AnaisTrump claimed to have ended Biden’s anti-Bitcoin stance, vowing to make the US a crypto leader and crediting Bitcoin’s record highs to his commitment.
KikyoRobinhood is expanding its crypto services to Singapore, using its Bitstamp acquisition to enter the market by late 2025. The move is part of a broader push into Asia, despite facing regulatory challenges in the US.
WeatherlyA Malaysian entrepreneur developed an AI chatbot, SOHAI, to waste scammers' time by engaging them in irrelevant conversations. Despite some challenges, the chatbot has received positive feedback, with users excited to test it against scammers.
AnaisLightning Labs’ Olaoluwa Osuntokun clarified that the issue stemmed from a compromised user device rather than a flaw or vulnerability in the system.
CatherineOKX has secured the MiCA license, allowing it to offer regulated crypto services across 28 European countries. This milestone expands its reach to over 400 million users with local payment options and a variety of trading services.
WeatherlyIn his first prison interview on 18 February, as customer repayments began, Sam Bankman-Fried aligned with Trump while condemning Biden’s “destructive” judicial politicisation—seemingly angling for a pardon. How far will he go for freedom?
CatherineBybit CEO Ben Zhou criticized Pi Network as a scam and confirmed the exchange will not list its token. He cited past warnings from Chinese authorities and dismissed claims that Bybit ever sought a listing.
Weatherly