French users can now access Gemini’s platform to deposit, trade, and store over 70 different cryptocurrencies using both web and mobile applications.
Local payment methods, such as EUR and GBP, are supported, with options for debit cards, bank transfers, and Apple Pay.
The crypto exchange made its official debut in France, just weeks ahead of the European Union's new Markets in Crypto Assets (MiCA) regulations taking effect.
France’s appeal as a hub for crypto businesses has been rising steadily, driven by a progressive regulatory environment and an increasing number of crypto enthusiasts.
For Gemini, entering this market aligns with its broader strategy to strengthen its presence in Europe.
With France’s favourable stance towards digital assets, Gemini, having registered as a Virtual Asset Service Provider (VASP) earlier this year, sees an opportunity to further expand its offerings to both individual traders and institutional clients in the region.
Advanced traders can access more than 80 trading pairs via Gemini’s ActiveTrader, while institutional users have the option to utilise Gemini’s over-the-counter (OTC) services and eOTC platform for large-scale transactions with high liquidity.
France’s regulatory framework has played a crucial role in fostering growth in the crypto sector.
The introduction of the VASP regime, combined with the European Union’s MiCA regulations, has helped create a stable environment where digital asset firms can innovate while ensuring consumer protection.
These developments have positioned France as an attractive market for crypto businesses, with increasing adoption among its population.
Gemini’s market research shows that the country is seeing a significant rise in crypto ownership.
Since 2022, the number of crypto owners has grown by two percentage points, placing France among the fastest-growing countries in terms of crypto adoption.
With a supportive regulatory environment and a growing number of digital asset holders, the country is on track to become a major player in Europe’s crypto landscape.
Gillian Lynch, Gemini’s CEO for the UK and Europe, said:
“We believe in empowering individuals through crypto, and our expansion into France marks a significant milestone in our mission to make crypto accessible to everyone.”
The company's European arm, Gemini Intergalactic Europe, obtained its registration as a digital asset service provider in France last December and is also registered with Ireland’s central bank.
The introduction of MiCA regulations in the EU is set to simplify and harmonise the legal framework for crypto businesses across member states.
This regulation, which comes into full effect at the end of 2024, allows businesses that are approved in one EU country to operate across the entire bloc.
For firms like Gemini, this means the French launch could be just the beginning, with future growth planned for other EU countries.
For now, Gemini’s French operations will be governed by the 18-month transitional period granted to VASP-registered companies.
During this time, Gemini will be able to operate under the legal framework in France, while preparing for broader EU-wide expansion once MiCA is fully implemented.
According to Gemini's 2024 Global State of Crypto report, French consumers are increasingly embracing digital assets, with the clear regulatory environment provided by MiCA regulations and the VASP framework being a key factor in this change.
French crypto holders are less concerned about regulatory issues than they were two years ago, and many now see crypto as a safe and secure form of investment.
As Gemini continues to expand its services in France and beyond, it’s clear that the company’s strategy of aligning with forward-thinking regulatory environments is paying off.
The French market, with its rapid growth and increasing consumer confidence, offers Gemini the opportunity to play a key role in shaping the future of digital finance in Europe.
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