Binance founder Changpeng Zhao (CZ) has once again ignited the crypto community—not through market moves, but by revealing his dog’s name.
On Thursday, CZ unveiled that his 18-month-old Belgian Malinois is named Broccoli, triggering a frenzy among meme coin enthusiasts eager to create or invest in the next viral token.
This revelation came after a spirited exchange on X (formerly known as Twitter), where CZ pondered sharing his pet’s name and photo as traders flooded his replies. h
The anticipation spurred a surge in “CZ’s Dog” tokens like CLEO, BROWNIE, and PERRY, which briefly reached multi-million dollar market caps on BNB Chain before plummeting once Broccoli’s identity was confirmed.
CZ shared that Broccoli, gifted by a friend who owns a Dubai zoo, was named for its “blocky” sound—a playful nod to blockchain.
He recounted the dog’s transformation from a timid, unsocialised pup to a strong and confident companion, underscoring the unexpected intersections of personal life and crypto mania.
CZ unveiled Broccoli’s identity as a social experiment, urging that any tokens inspired by his dog at least use its real image.
Several BROCCOLI tokens have since emerged, experiencing sharp price swings.
Despite his recent criticism of meme coins, CZ remains an impartial observer with no financial stake, viewing the BROCCOLI frenzy as an unpredictable social experiment rather than a profit-driven endeavor.
The official reveal of CZ’s dog, Broccoli, sparked a frenzy of meme coin creation, with dozens of Broccoli-themed tokens launched on BNB Chain’s popular platform, Four.meme—comparable to Solana’s Pump.fun.
Demand surged so high that Four.meme temporarily went offline, according to reports on X.
Amused by the rapid developments, CZ acknowledged the wave of tokens, leaving their fate to the community while hinting he might engage with the most prominent ones on BNB Chain.
One BROCCOLI token briefly reached a $400 million market cap before settling around $74 million.
In just two hours, it generated over $220 million in trading volume and created at least 11 wallets with $1 million in profits, according to DEXScreener.
Broccoli tokens also proliferated on other blockchains, including Solana, where the leading token now holds a $5 million market cap with over $56 million in volume.
While some tokens outpace others, CZ maintains there will be no “official” Broccoli coin from him.
However, adding momentum to the trend, the BNB Foundation is reportedly considering providing liquidity and incentives to the most successful Broc meme coins.
CZ’s latest move appears less critical of meme coins and more like a playful jab at the market’s volatility.
While his stance on meme coins seems unchanged, the BROCCOLI tokens have become an entertaining phenomenon.
CZ hinted he may engage with the most successful projects, but whether this shifts his personal views remains uncertain—and its impact on the broader market is likely minimal.
Critics were quick to accuse CZ of acting selfishly and doing whatever it takes to stay relevant.
In response, CZ defended himself without turning combative, acknowledging the harshness of the criticism while admitting his limited experience with meme coins.
He concluded that there are still lots to improve on.
So is this merely harmless fun, or is there more beneath the surface?
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