The r/cryptocurrency community, one of Reddit's largest and most active, has achieved a significant milestone with the launch of the .MOON domain, marking a first for the platform.
This partnership with Unstoppable Domains and the support of CCMOON DAO introduces a new way for Reddit users to expand their presence in the Web3 ecosystem.
With 8.8 million active users, this initiative pushes the boundaries of how online communities can integrate into blockchain technology.
This collaboration allows Reddit’s crypto enthusiasts to establish their digital identities through .MOON, the first-ever domain tied directly to a Reddit community.
Built on the Polygon blockchain, this domain serves as more than just a web address; it represents an identity in the decentralised space.
John Murphy, Treasurer of MOON DAO, explains the vision:
"We at r/cryptocurrency have always been focused on community empowerment, and launching .MOON domains is the next big step in that journey."
The .MOON domain provides a new level of interaction for Reddit users, letting them connect with over 865 blockchain apps and wallets.
This is a big step for the r/cryptocurrency subreddit, which has long been a catalyst for crypto adoption.
It allows users to send and receive crypto assets and NFTs securely, while building immutable digital profiles that enhance both their security and functionality.
Murphy adds,
“Partnering with Unstoppable Domains allows us to expand beyond Reddit, making it easier for our 8.8 million users to establish digital identities and engage with the onchain ecosystem, while still maintaining the strong sense of community that defines r/cryptocurrency.”
The integration of .MOON into the Unstoppable Domains ecosystem unlocks a range of benefits.
Not only does it provide access to decentralised applications, but users also gain the ability to use their domains as unique identifiers within the crypto space.
This move helps strengthen the r/cryptocurrency brand and empowers its members to become ambassadors of blockchain technology.
The domain’s compatibility with Polygon ensures fast and low-cost transactions, which is crucial for users looking to engage in crypto or NFT activities.
By simplifying how users interact with decentralised networks, the launch of .MOON makes Web3 more accessible to a wider audience.
Unstoppable Domains' involvement goes beyond technical support.
Sandy Carter, Chief Operating Officer at Unstoppable Domains, expressed the company’s commitment to building a diverse ecosystem.
"The vibrant r/cryptocurrency community can now extend its unique energy into the onchain domain space, moving beyond Reddit to engage new users across decentralised applications," she said.
The partnership is also significant in the context of upcoming developments in domain management.
As r/cryptocurrency joins over 30 other prominent onchain organisations, including Blockchain.com and Pudgy Penguins, it is positioning itself for future involvement in the 2026 Internet Corporation for Assigned Names and Numbers (ICANN) general Top-Level Domain (gTLD) application round.
While Reddit has stepped back from crypto projects in recent months, the r/cryptocurrency community is proving that innovation continues to thrive.
After Reddit relinquished control of the Moons’ smart contracts, the community took charge, driving the development of new projects and pushing for decentralised governance.
The launch of the .MOON domain represents another step in this shift, with crypto initiatives now firmly in the hands of the community rather than Reddit itself.
This collaboration is more than just a new domain; it marks the beginning of a broader movement that could change how social media communities interact with the blockchain, offering a model for others to follow.
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