Samsung Electronics has confirmed that it will hold its highly anticipated Galaxy Unpacked event in San Jose, California, on January 22, 2025.
The event will begin at 10 a.m. (U.S. time) and promises to introduce exciting new advancements in mobile AI, all under the theme: "The Next Big Leap in Mobile AI Experiences."
While the tech giant has kept specific details under wraps, the spotlight is expected to be on the Galaxy S25 series.
Samsung is set to launch its flagship smartphones, including the much-anticipated S25 Ultra.
One of the standout features will be a brand new slim model, touted to be the thinnest in the history of Samsung’s Galaxy S series, though full specifications have yet to be disclosed.
Along with the new device lineup, the company promises that its advancements in AI will deliver more natural and intuitive mobile experiences.
The S25 series is expected to push the boundaries of mobile AI, offering premium features that integrate seamlessly into daily life.
The announcement comes after the successful launch of the Galaxy S24 series, which introduced AI-powered features such as Google’s "Circle to Search" and HDR photo uploads to Instagram.
Samsung’s invitation to the event highlights how the new Galaxy devices will "open new doors for mobile AI experience through natural and intuitive Galaxy AI."
The focus will be on AI advancements that make devices more intelligent, anticipating user needs with greater ease.
"Get ready for AI that is more natural and intuitive," Samsung says, building anticipation for features that could revolutionise the way users interact with their smartphones.
The company’s latest push is aimed at setting a new benchmark for mobile AI, combining advanced technology with user convenience in a way that has never been seen before.
Samsung is offering enticing incentives for customers eager to get their hands on the new Galaxy S25 series.
Those who place a pre-order before the event will receive a $50 credit, and they’ll also be entered into a draw for a chance to win a $5,000 Samsung gift card.
In addition, buyers who trade in an eligible device can enjoy a generous $900 credit, though specific dates for this offer remain undisclosed.
The upcoming launch of the S25 Ultra could mark a significant moment for Samsung.
Last year, the Galaxy S24 series brought a number of notable firsts, such as being the first platform to support HDR photos on Instagram and featuring Google-powered AI tools like "Circle to Search."
However, many of these features quickly became available on other smartphones, diminishing their exclusivity.
As a result, the S25 Ultra is poised to play a crucial role in maintaining Samsung’s competitive edge in the smartphone market.
With its upgraded AI capabilities and sleek design, the S25 series is expected to make a lasting impact, solidifying Samsung’s position as a leader in mobile innovation.
For those unable to attend the event in person, Samsung will be livestreaming the launch on its official website, Samsung Newsroom, and its YouTube channel.
The event will be broadcast at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT, and 7 p.m. CET, making it accessible to viewers across the globe.
With the event fast approaching, all eyes are on Samsung as it prepares to introduce the next generation of smartphones that promise to transform mobile technology.
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