Google Updates Cryptocurrency Advertising Policy for 2025

According to PANews, Google has announced an update to its financial products and services policy, which will take effect in January 2025. The update clarifies the scope and requirements for advertising cryptocurrency-related businesses and services. Starting January 15, 2025, advertisers offering cryptocurrency exchanges in the United Kingdom can promote these products and services, provided they meet specific criteria and obtain Google certification. For cryptocurrency exchanges and software wallets in the UK, Google will permit advertisements if the advertisers are registered with the Financial Conduct Authority (FCA). Additionally, they must comply with any other local legal requirements. Regarding hardware wallets in the UK, Google will allow advertisements for devices used to store private keys for cryptocurrencies, NFTs, or other crypto assets. However, these advertisements must not offer additional services such as buying, selling, exchanging, or trading assets. Advertisers must also adhere to any other local legal requirements. All advertisers must obtain Google certification to run these advertisements.