At the helm of THENA is Dr. Liquid, also known as Theseus, the protocol’s CEO and co-founder. A seasoned DeFi strategist with a proven track record on the Fantom network, Theseus has brought his sharp technical and leadership skills to THENA, driving product innovation and long-term business growth. Alongside him is 0xApollo, co-founder and CMO—fondly known in the community as the “man of mystery.” With his knack for marketing narratives and community-building, 0xApollo has successfully made THENA a household name among DeFi enthusiasts. His forward-thinking campaigns and public engagement strategy have laid the foundation for one of the most active communities in the BNB Chain ecosystem.THENA Roadmap: From Milestones to Momentum0xApollo shares:“THENA’s roadmap is intentionally agile—we adapt to market trends while remaining grounded in innovation. Our recent achievements include the launch of our 'easy' Concentrated Liquidity, Perpetual Exchange, and Fiat Onramps, making DeFi more accessible for users at all levels."Other notable developments include Liquidity Aggregation with Orbs Network, ARENA—our gamified DeFi layer, and cross-chain integrations via Chainlink CCIP and Axelar. Each step has strengthened THENA’s position as a core ve(3,3) DEX on BNB Chain.Looking ahead, the spotlight is on THENA V3,3—our most ambitious upgrade yet. Expect heightened performance, Real-World Assets (RWAs) support, the debut of THE Card, AI-driven trading agents, and V2 versions of ARENA and ALPHA.What Makes THENA Unique: Features that Redefine DEX UtilityTheseus explains:“At its core, THENA is a permissionless AMM on BNB Chain, enhanced with ve(3,3) tokenomics. Our standout features include full community governance, a user-first reward system, and a B2B liquidity layer that empowers partner protocols.”By redistributing 100% of protocol fees to veTHE holders and enabling other projects to direct liquidity via gauges and bribes, THENA not only empowers individual users but becomes the backbone for broader DeFi growth. The result? A self-sustaining engine for liquidity and innovation.Inside THENA’s Tokenomics: Driving Long-Term Growth With ve(3,3)Theseus elaborates:“Our tokenomics leverage a vote-escrow model. Token holders convert THE into veTHE, locking tokens out of circulation in return for 90% of trading fees and all bribes from partner protocols."Unlike major players like Uniswap, which distribute minimal fees to token holders, THENA fully aligns value creation with community support. This structure ensures that as trading activity rises, veTHE holders earn more—creating a flywheel effect that supports both liquidity providers and long-term investors. Strengthening Investor Confidence: Making THE a Token to WatchTrust and transparency are cornerstones of THENA’s investor relations strategy. “We consistently share roadmaps, performance metrics, and upcoming features,” says Theseus. “The combination of real revenue sharing and upcoming upgrades like V3,3 keeps both investors and users excited.”Whether it’s the introduction of AI-powered agents, or ecosystem expansions like THE Card, THENA offers concrete utility that builds lasting investor trust.ARENA: Pioneering the Future of GameFi and SocialFi0xApollo reflects:“ARENA was initially a beta, part of 'THE Story of THENA' campaign. Now, we’re redesigning it with features like volume-based competitions that drive user engagement and trading activity.”The platform’s ability to support project-specific competitions and integrations with PancakeSwap’s liquidity make ARENA more than a game—it’s a social growth engine. As GameFi and SocialFi evolve, ARENA aims to sit at the center of this convergence.THE Card: Bringing DeFi into Everyday Life“Our partnership with Enfineo powers THE Card,” says 0xApollo. “This initiative connects DeFi to real-world finance. Users will soon pay for groceries or coffee directly with $THE tokens—no banks needed.”The vision is to remove entry barriers into DeFi with seamless fiat onramps, smart spending tools, and accessible financial products—cementing THENA’s role in mainstream adoption.THENA x Venus Protocol: A Soft Merger to Create the DeFAI SuperApp“We’ve officially submitted our merger proposal to Venus DAO,” confirms 0xApollo. “If passed, we’ll unify our DEX with Venus’s lending and borrowing protocols, integrating AI automation from Singularry and Web3 banking from Enfineo.”This all-in-one DeFi suite will let users trade, lend, and manage assets within one app—marking a leap forward in usability and financial sovereignty.Expanding in Korea: THENA’s Local Growth Strategy“Our Korean journey began with CoinEasy, followed by our ETH Seoul 2024 presence,” 0xApollo says. “Now, after a major CEX listing in Korea, we’re scaling educational outreach and localized support.”THENA aims to serve Korea’s tech-savvy market through tailored events, community engagement, and educational materials that demystify DeFi for all user levels.Building Community, One Sprint at a TimeFrom Zealy Sprints to an upcoming Ambassador Program, THENA ensures its community stays at the heart of the project. “Our ambassadors will lead regional growth, educate users, and amplify THENA’s reach,” says 0xApollo.The team continues to incentivize contributions through contests, content creation, and educational missions—fueling one of the most dynamic ecosystems in DeFi.Security First: How THENA Protects Its UsersSecurity is non-negotiable for THENA. With audits, Hypernative’s real-time monitoring, and upgraded internal security after a Telegram incident, the team remains vigilant. “We’ve never been hacked—and we plan to keep it that way,” assures 0xApollo.Overcoming Challenges and Planning for Sustainable Growth“Our biggest challenge? Budget constraints,” says 0xApollo. “But we’ve made it work. ETH Denver cost us just $10K—yet delivered massive impact.”To scale, THENA is expanding into Singapore, seeking institutional capital, and onboarding new developers. It’s a growth story built on efficiency, not excess.THENA’s Vision for DeFi and the Road Ahead0xApollo believes DeFi is on the brink of mass adoption. “Compared to the 2021 bull run, today’s DeFi is mature. Regulatory clarity and real-world utility are changing the game.”By blending usability, cross-chain functionality, and tangible financial tools, THENA is poised to be a catalyst in DeFi’s mainstream rise.Top Blockchain Sectors to Watch in 2025When asked about trends for 2025, 0xApollo points to two standouts:DeFi’s institutional evolutionTokenization of Real-World Assets (RWAs)“RWAs will democratize finance by unlocking trillions in value. And DeFi, with regulatory backing, is finally ready to scale globally.”
Kikyo
Brian
Joy