Strive Asset Management CEO Urges Intuit to Reconsider Bitcoin Policies

According to PANews, Strive Asset Management CEO Matt Cole has urged financial software developer Intuit to reconsider its policies regarding Bitcoin. This follows Cole's successful persuasion of video retailer GameStop to convert part of its cash reserves into Bitcoin. In an open letter dated April 14, Cole addressed Intuit, highlighting a recent incident involving its Mailchimp email marketing platform. The platform disabled the account of the Trojan Bitcoin Club, a student organization at the University of Southern California, after it mentioned cryptocurrency in emails to its members.Cole argued that such actions expose Intuit to reputational and legal risks, especially amid growing public concerns over tech censorship. He noted that federal regulatory bodies, including the Federal Trade Commission (FTC), are beginning to investigate platform discrimination based on speech or affiliations. The letter called for Intuit to reinstate accounts banned due to Bitcoin-related content and to revise Mailchimp's content policies to eliminate political considerations. Additionally, Cole urged Intuit to consider incorporating Bitcoin into its corporate treasury as a hedge against disruptions caused by artificial intelligence.