According to FashionUnited, tex.tracer, a fashion transparency platform using blockchain technology, completed a seed round of 1.5 million euros in financing, with participation from ROM InWest, HearstLab, and Joanna Invests. Founded in 2021, tex.tracer uses blockchain technology, time and geo-location stamping, and peer-to-peer auditing capabilities to collect reliable verified data from primary sources, enabling retailers, fashion and textile brands to act on real data and pass Access its value chain to achieve the EU's 2050 net zero target.