Avalanche issued a document stating that the on-chain customer community project Try Your Best (TYB) joined the Shopify app store and became the first to provide end-to-end Web3 community-driven loyalty solutions to Shopify's millions of merchants based on the Avalanche platform. The app allows Shopify merchants to implement TYB's community-integrated commerce tools to connect directly with fans and reward them for valuable actions like referring friends to the brand, writing reviews, and creating and sharing social media content. At the same time, TYB has achieved seamless access to multiple brand collections in the user-facing wallet, just provide an email address. Foresight News previously reported that on June 3, 2022, according to TechCrunch, Outdoor Voices founder Ty Haney’s on-chain customer community project Try Your Best (TYB) completed a $9.8 million round of financing led by Unusual Ventures and Sogal Ventures.