Garrison Yang, vice president of growth and strategy at Ava Labs: Web2.01 is the next step in game industry innovation

Odaily Planet Daily News On July 29, the "ChinaJoy Web3 2023" conference co-sponsored by Hanwei Xinheng, Xinhuo Technology and D11 Labs was successfully held in Shanghai. Garrison Yang, Vice President of Growth and Strategy of Ava Labs, gave a keynote speech on "Web2.01, the Next Step of Game Innovation". Garrison Yang said that the growth rate of Web3 game users is not as fast as everyone expected, and there are still relatively large obstacles to customer acquisition, such as the use of decentralized wallets, high costs, and poor game playability. A lot of Web2 game users. On this basis, Garrison put forward the concept of "Web2.01": Developers maximize the use of Web3 and blockchain technology while minimizing the impact on the user's game experience, and realize the Web2 game experience with Web3 technology. "At the moment we should focus more on improving the Web2 experience, and not do things that players are not ready for. The market has told us that Web2 games are far ahead of Web3 game experience, and Web3 technology should improve these good experiences instead of replace it." In June this year, Ava Labs launched the Avalanche Arcad3 project, dedicated to helping Web2 game companies explore Web3. Arcad3 will provide Web2 game companies with assistance in blockchain technology, marketing and economic models.