PUMA Launches Black Station Metaverse Website Experience During New York Fashion Week Showcase

Sports brand PUMA launched a metaverse website experience called Black Station during the New York Fashion Week exhibition, which contains NFTs with limited redeemable physical sneakers. The PUMA digital lobby space has three separate portals, the first two are linked to PUMA's recently launched Nitropass, and users who mint a Nitropass can earn two NFTs, one tied to a physical product and another that unlocks a token tied to a sneaker of their choice. A bespoke experience; a third portal will serve as the entry point to the New York Fashion Week virtual world fashion shows.