Google to update advertising policies in January to allow advertisers to promote cryptocurrency trusts

Google is about to update its crypto advertising policy, expected to take effect the same month as the U.S. approves spot Bitcoin exchange-traded funds (ETFs). While it’s unclear whether ETFs meet Google’s definition of a “cryptocurrency trust,” the policy update will allow Google-certified advertisers to promote these products as long as they meet the company’s requirements. Google did not respond to a request for clarification on the issue. At the same time, the US SEC will make decisions on the approval, rejection or delay of a series of spot Bitcoin ETFs before mid-January. Additionally, the SEC is currently reviewing Grayscale’s Bitcoin Trust (GBTC) product after the Court of Appeals for the District of Columbia Circuit urged the SEC to reconsider Grayscale’s proposal to convert its flagship GBTC fund into a spot Bitcoin ETF. (The Block)