Super Bowl 58 may not feature cryptocurrency ad spots. BMW, Budweiser, State Farm, Oreo, DoorDash and Hellman's Mayonnaise are planning ads for the big game, with brands focusing on food and cars rather than artificial intelligence and cryptocurrency.
Paul Hardart, a marketing professor at New York University's Stern School of Business, said viewers will notice ads that shift away from technology, such as artificial intelligence and especially cryptocurrencies, toward more "traditional products that consumers use in their daily lives." "Fun, humor and entertainment" may be the theme of this year's Super Bowl commercials. (CNN)