The Sandbox announced the launch of "Voice Coach Battle" in partnership with Virtual Brand Group (VBG) and ITV Studios (the production company of the American good voice The Voice show).
This metaverse experience allows fans to play the role of celebrity coaches, sitting in the iconic red chair of the show, pressing big red buttons, and coaching future stars (similar to the process of reality TV). The game will adjust according to every choice made by the virtual coach.
In addition to being a gamified version of the popular show, the metaverse experience also encourages fans to use NFTs in the game to interact with NBC's 25th season of The Voice. Fans will earn these NFTs each week for correctly predicting which contestants will advance to the next round and ultimately win the competition. (Cointelegraph)