Gemini launches multimillion-dollar global crypto ad campaign ahead of U.S. election

Cryptocurrency exchange Gemini has launched a global advertising campaign as digital assets become a key issue in the upcoming U.S. presidential election. The campaign, which includes physical and digital ads in key locations across the U.S. and London, aims to position cryptocurrencies as an important part of the future financial landscape. Gemini COO Marshall Beard called the campaign the first major branding effort the exchange has launched in several years. He highlighted the strategic timing of the campaign, which coincides with a high-stakes election where cryptocurrency regulation could be affected by the outcome. The campaign, which has received millions of dollars in backing, is scheduled to run for several months until the election. The campaign features the work of Matt Griffin, known for his work on films such as Dune and Star Wars. The ad’s tagline, “Go Where Dollars Won’t,” depicts futuristic scenes such as space tourism and underwater exploration, hinting at a world where cryptocurrencies bring new possibilities. (CoinGape)