Meta, the parent company of Facebook has set its sights on bolstering user engagement and revenue growth through a comprehensive AI integration strategy.
Leaked screenshots indicate that Instagram, owned by Meta, is working on multiple AI-powered editing tools to augment users' photo editing experience.
One rumored feature is a digital paintbrush enabling post-capture editing, while another is a "restyle" tool to match photos with any visual style.
Additionally, Instagram is exploring an AI feature to differentiate and label computer-generated images from real ones. This move aims to combat misinformation and address concerns about the spread of ultra-realistic fake imagery.
Furthermore, Instagram is venturing into AI-generated captions that describe photos for better accessibility and AI-sorted folders to organize images by people or topics.
Constant testing and development of these AI-driven features suggest Meta's eagerness to integrate AI throughout Instagram's core functionality.
Moreover, Meta's visual AI initiatives will complement its focus on natural language processing.
Meta intends to unveil AI chatbots on Facebook and Instagram by September. These chatbots, featuring distinct personalities, will engage users in more natural conversations.
Among the prototypes being developed are an Abraham Lincoln bot, offering advice in the eloquent style of the former U.S. president, and a laid-back surfer dude bot that provides travel tips with chill vibes.
These AI chatbots will not only enhance search and content recommendations but also enable new forms of interaction between brands and customers.
Starting with limited pilots, Meta plans to expand the chatbots' deployment if proven successful.
Recently, the company "kind of" open-sourced its LLaMA 2 language model to external developers and is rumored to launch a commercial version to compete with ChatGPT.
Meta's strong foothold in AI research is evident through its substantial contributions to Hugging Face, the largest open-source AI community.
As Elon Musk transforms Twitter into an "everything app," Meta seems to be evolving its apps into "everything AI" platforms.