NYSE Files Trademark Application for NFT Trading

On Feb. 10, the New York Stock Exchange (NYSE) filed a trademark application with the United States Patent and Trademark Office (USPTO) to register the "NYSE" brand for several blockchain and crypto-related products and services. Designated goods include virtual and augmented reality software, non-fungible tokens (NFTs), and online marketplaces.

According to the application, the financial exchange will be able to offer “downloadable virtual goods” for NFTs and digital collectibles, as well as “verify the data of NFTs using blockchain technology.” This isn’t NYSE’s first foray into NFTs or the Metaverse. In April 2021, the NYSE minted 6 NFTs to commemorate the first transactions of Spotify, Snowflake, Unity, DoorDash, and Roblox.

On the company's official website, NYSE has stated, "As we continue to welcome new, innovative companies into our community, we will welcome more NYSE NFTs." Launch an NFT marketplace for buyers, sellers, and traders of "digital assets, artwork, collectibles, and non-fungible tokens."

There is also a section detailing "cryptocurrency trading services" that will facilitate "financial transactions in virtual currencies." In addition, downloadable and non-downloadable virtual and augmented reality, as well as application programming interfaces (APIs), are included in the application.

Before the New York Stock Exchange, several other listed companies filed trademark applications, not only to protect their brands, but also to mark their exploration of blockchain and NFT. Recently, McDonald's filed a trademark application for a restaurant in the Metaverse.

Disney has also been granted a patent for an interactive attraction for theme park visitors.

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