Renowned Cryptocurrency Exchange Announces Its Entry into the Metaverse

One of the most famous and largest exchanges in the cryptocurrency world has announced its foray into the Metaverse.

KuCoin has reached a cooperation with Ertha. Ertha is a virtual world looking to captivate the masses with premium experiences and has secured high-profile partnerships with some of the biggest players in the industry.

Now, players who log into Ertha's early beta version will be able to see and experience a fully functional, state-of-the-art KuCoin office. It’s an exciting place to be – not least because you can immerse yourself in real-time crypto charts and really feel like you’re on the trading floor.

KuCoin’s offices are located on the land of the first playable Ertha NFT — the people behind the project say unique gameplay and earning mechanics give owners of these crypto collectibles the chance to make their land work for them.

More than 24,000 lots have been snapped up so far, and the 30% discount is now only available for a limited time, the figures show.

A spokesperson for Ertha told Cointelegraph: “Ertha continues to position itself at the forefront of GameFi innovation. Few projects have successfully integrated well-known brands into their ecosystems, and KuCoin’s support speaks volumes about Ertha’s presence in the market. long-term potential and trust.”

continuous improvement

Ertha says it’s determined to give back to crypto enthusiasts — not just a place where you can play and earn money, but an environment that fosters play and learning.

In the recent v0.3 beta update, players have the opportunity to upgrade their character's skills -- as well as their real-world knowledge. There are now tons of fast-paced quizzes filled with engaging questions - and if you're feeling particularly competitive, you'll find yourself at the top of the leaderboard in no time.

Improvements have also been made based on user feedback. Ertha is now client-only - offering better graphics and performance, as well as more sophisticated mechanics that were not available in the previous web-based version.

Based on real maps with real-world locations, the possibilities a player can reach are as limited as your imagination. You can build an economy, cultivate relationships, wage war, and even get involved in politics.

All of this ties into a gripping storyline in Ertha, where humanity finds itself on the brink of extinction. A world leader has failed in a last-ditch effort to save the planet - and now players have the chance to right past mistakes by building from the ground up. Every player's actions can have lasting effects in the evolving metaverse--meaning, unlike other games, it's even possible to leave a legacy.

build a new world

According to reports, a Rome NFT in the Ertha ecosystem recently sold for $120,000 — a new world record — and gave one lucky owner control of world-famous landmarks, including the Colosseum and Trevi Foundation.

This eclipsed many previous records. Tokyo went under the hammer for $59,000, while most of Sweden was snapped up by one buyer for as much as $50,000.

In all, there are 360,000 parcels of land available for purchase – Ertha expects hundreds of thousands of players to flood the space in the coming years as its infrastructure continues to grow. The game market is based on an interactive globe, and new country lands are introduced regularly.

Looking ahead, Ertha firmly believes it provides the perfect setting for those looking for an accessible introduction to the metaverse and a game that makes money through the game - and the ambitious roadmap means there's a lot to look forward to.

Learn more about Ertha

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