As a global blockchain infrastructure network, the Blockchain Service Network (BSN) provides a one-stop service for industry users to build business applications based on the blockchain and provide low-cost, highly interoperable blockchain infrastructure. In BSN's view, various business scenarios such as government affairs, finance, justice, trade, public welfare, and agriculture all have the application value of blockchain technology. BSN hopes to unite application partners in the ecology to provide more inspiration and inspiration for the comprehensive application of blockchain technology by selecting and sharing successful cases in the blockchain industry.
Beijing Quanchain Technology Co., Ltd. focuses on blockchain basic technology research and development and application innovation, and is one of the qualified developers of BSN. This issue will focus on the case study of the full chain "Mingjing" agricultural product traceability platform project.
In 2019, according to data released by Gallup, a global polling organization, commodity prices, house prices, and food safety are the three hot issues that people around the world are most concerned about. Food safety is closely related to our life.
In order to ensure food safety, on March 20, 2012, the National Development and Reform Commission and the Ministry of Agriculture, together with relevant departments, formulated the "National Vegetable Industry Development Plan (2011-2020)". The plan requires the establishment of a national "Vegetable Basket" product quality and safety traceability information platform, and local governments shall establish sub-centers (stations) for "Vegetable Basket" product quality and safety traceability information at provincial, city and county levels according to their territorial management responsibilities.
Traditionally, the pain points of the traceability industry include three aspects.
The first is the island of information. Traditional traceability information systems are independent of each other. For example, food production links, distribution links, and consumption links, the information between them is not interoperable, forming isolated islands with each other, and it is difficult for users to obtain comprehensive and real data.
The second is data tampering. Each link of traditional traceability is an independent enterprise. For the sake of profit, some criminals have the problem of data tampering, so as to cover up the phenomenon of cross-selling and counterfeiting. For example, in the past few years, after some expired foods were recycled by unscrupulous merchants, they may flow into the market again after being re-printed.
The third is data integrity. Due to frequent food safety news, users are skeptical about food safety information. The traceability information of some inferior products is false, and some real traceability data cannot be trusted by consumers.
Building a traceability system for agricultural and animal husbandry products can better realize the full traceability and quality assurance of agricultural and animal husbandry products, protect the brands of agricultural and animal husbandry products in various places, increase the added value of agricultural and animal husbandry products, increase the per capita income of ordinary people, stimulate local economic growth, and utilize large The data analysis platform makes a powerful contribution to the direction of enterprise development.
A good agricultural product (food) traceability system should guarantee products from four dimensions: branding, marketing, quality control, and supervision. The significance of the traceability system is not only to make the product information authentic and effective, but also to have a strong extensional effect of the data itself in the system.
The blockchain itself has the characteristics of decentralization, multi-party participation, and traceability, and is naturally suitable for the field of traceability, especially food traceability. Using the blockchain, food information is uploaded to the chain throughout the process, which is open, transparent, and cannot be tampered with. Consumers can track all information about the product through the QR code. Based on the technology of cloud computing and cloud services, the full chain communication "Mingjing" agricultural product traceability platform uses the characteristics of multi-party participation and non-tampering of the blockchain to build a data chain that runs through all processes of agricultural product production, processing, and consumption. The entire platform is divided into four links, namely production, processing and transportation, consumption and service.
Through the method of blockchain + traceability, starting from the application level, the tracking of product information from the source to each node in the circulation process is realized, and the reconstruction of the information system is finally completed. This brand-new ecosystem connects the whole process of product consumption in series. exist
In the process of series connection, if conditions permit, it can also be associated with third-party certification agencies, government departments, etc., to synchronize the third-party certification into the system. Other scientific research institutions and financial institutions can also join as nodes, which will eventually form a cross-scenario data pool, from which new production or marketing models may be developed.
"Mingjing" agricultural product traceability platform is a comprehensive service platform. The platform has corresponding modules for different industries. Through the combination of the Internet of Things and the blockchain, it provides source credible data support for the breeding industry, production enterprises, and consumers, and provides data analysis services.
Its specific application scenarios are as follows:
Application Scenario 1 of Agricultural Trusted Big Data Platform: Agriculture-related price data and commodity circulation price data can sustainably provide trusted data services for planting and brand enterprises. At the same time, it provides big data cleaning, mining, and analysis capabilities to realize the value enhancement of trusted data and provide services for the digital transformation of large agriculture.
Application Scenario 2 of Agricultural Trusted Big Data Platform: Provide agricultural trusted big data information for other third-party data service companies, establish a data sharing mechanism, enhance data value, and create economic benefits for data providers.
Application Scenario 3 of Agricultural Trusted Big Data Platform: Agricultural insurance data traceability, which can be used as credible data proof through on-chain traceability, solves the problem of mutual trust in insurance business, and at the same time uses smart contracts to realize contract signing and circulation on the insurance business chain, increasing credibility.
Application Scenario 4 of Agricultural Trusted Big Data Platform: Traceability of agricultural loan data. By combining the transaction data of planting and production enterprises, a closed-loop financial ecology of the supply chain in the agricultural field can be created to solve the problem of credible data in the risk control link of the loan business and provide financing for enterprises. Strong support.
Compared with traditional traceability technology, blockchain traceability has four advantages. Data authenticity: data cannot be tampered with. Data security: Distributed multi-node data security storage. Enterprise supervision: Data is stored in each supervision node in real time and synchronously. User perception: The traceability scene information is authentic and verifiable.
"Mingjing" agricultural product traceability platform accesses product geographic location information, quality inspection information, and personnel information through the blockchain to establish integrity data of the source of brand products. It relies on the Internet of Things, QR codes, and various sensor technologies to collect food production information. , circulation information and dynamic time stamps, multi-layer nesting and joint verification. In addition, it can also use food packaging anti-counterfeiting technology to provide anti-counterfeiting data for warehousing and logistics, providing users with the basis for identifying food authenticity, It helps honest enterprises to push the value of products. At the same time, it provides low-cost supervision means for industry regulators. Finally, an ecological system of traceability of agricultural products is formed to promote the healthy development of agriculture.
The "Mingjing" agricultural product traceability platform has launched a large number of cases. The platform has corresponding modules for different industries. To meet the special needs of different industries.
Source: Blockchain Service Network BSN
Disclaimer: Cointelegraph Chinese is a blockchain news information platform, and the information provided only represents the author's personal opinion, which has nothing to do with the position of the Cointelegraph Chinese platform, and does not constitute any investment and financial advice. Readers are requested to establish correct currency concepts and investment concepts, and earnestly raise risk awareness.
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